Beauty editors (and aficionados) agree, that when it comes to cult-beauty brands, Laura Mercier tops the list. Her can’t-live-without products emphasize enhancing your natural beauty—not covering it up. “Laura’s inspiration for her palettes come from many sources such as fashion trends, runway shows, etc. but the consistent theme throughout is that the palette colors have to complement one another,” shares Benjamin Ruiz, Director of Global Creative Artistry for Laura Mercier.“She’s removed the guess work and paired the perfect shades together.”
Now, you can shop the A-list makeup brand’s coveted cosmetics today at 12 EST on Gilt; plus, pick up a few expert rules from Benjamin Ruiz. And at up to 65% off, we promise you’ll be tempted to overhaul your (entire) beauty routine!
Rule #1 Make It Effortless: “Keep the skin looking fresh and natural by selecting a foundation that complements your skin tone and provides the correct amount of coverage you desire,” explains Ruiz. “My favorite combination is Laura Mercier’s Primer Radiance used with Tinted Moisturizer. Next, decide on your priority—maybe it will be your eyes or brows, perhaps bold colorful lips, or flushed cheeks. [Whichever you choose] let that be your focus. This way, you’ll achieve your most effortless look.”
Rule #2 Purchase Duplicates: “ The realization that you forgot to pack your favorite brushes and tools when you’re traveling or about to touch up makeup at work is one of the worst feelings!” shares Ruiz. “I [personally] have multiple brushes of the same kind and I recommend that everyone at least have a travel set for this reason. Laura’s travel brushes are ideal because she designed them to be portable as well as essential.”
Rule #3 Don’t Overdo It: “Lip color is extremely personal and depends on the desired look,” explains Ruiz. “If you want to go subtle, try selecting a shade closet to your own lip color or at the most, a shade or two darker. The wonderful thing about Laura’s Lip Glaces is that they’re sheer and allow a ‘color shy’ person the ability to experiment with fun colors!”