Sunny prints and Marimekko go hand in hand, but one of the Finnish mega-brand’s most recognizable motifs almost didn’t see the light of day. In 1964, despite founder Armi Ratia’s company-wide ban on florals, trailblazing designer Maija Isola was inspired by the flower power revolution of the times and rebelled to create the classic Unikko pattern, celebrating its 50th birthday this year. The striking poppy graphic has made its mark on everything from double-decker buses and Finnair jets to super-cute clothes for baby and kids. Want to get your own little ones in on the festivities? Shop our mix to score this signature set and soft cotton onesie stamped with Unikko blooms, plus more colorful picks for pint-sized wardrobes.
Photo c/o Lucky Magazine
Considering A-list moms have raised the bar when it comes to what constitutes a diaper bag — we’re looking at you and your Birkin, Kim K. — it was only a matter of time before go-to downtown designer Rebecca Minkoff got in on the diaper-toting game. Second-time mom-to-be Minkoff is known for her instantly covetable pieces (must-have Mini M.A.C.s and more are available on Gilt Women’s today), and her mommy bags don’t disappoint, featuring un-frumpy details like splashy graphic prints and edgy studded hardware. And there’s plenty of function savvy parents can get behind: Think interior bottle pockets, stroller attachments, and bonus changing pads for clean-ups on the go. Equal parts stylish and practical, these city-ready carryalls will be on your arm long after your tots are potty trained — shop them now.
Spring marks the official start of baby shower season, and since modern moms-to-be are just as busy as the proverbial stork, we’ve got a can’t-miss sweepstakes prize to lighten your registry load. One lucky winner will snag a fully stocked Danzo diaper bag (valued at $600!), featuring perfect-for-baby must-haves like the softest swaddle wraps from Aden + Anais, a Jonathan Adler changing station from Skip Hop, and a brightly printed bottle bag from LeSportsac. Enter for your chance to score it all now, before the contest wraps on April 21 at 11:59pm EST (see official rules here). And for all you shower guests, your search for the perfect gift is over — cue the oohs and aahs.
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