New to Gilt: Maison Jean Bourget for Kids (+ French Style Wisdom Straight from the Source)

Around here, we admire — i.e., are borderline obsessed with — French style. That certain “je ne sais quoi” has a classic, never-trying-too-hard appeal, and the fashion-centric have long flocked to France for rich inspiration.

Enter Maison Jean Bourget, who have translated the timeless Gallic look into kid-friendly form for more than 50 years. We’re celebrating the storied family brand’s debut on Gilt with a little history lesson from company rep Pascale Adelson — along with the scoop on color trends, design inspiration, and some tips on how to dress your little Francophile.

How did the brand get its start?

In 1918, Jean Bourget’s grandfather, Emile Bourget, created a little atelier composed of three people at La Chaussaire, in the region of Maine et Loire, mainly focused on suits. Later, his son Emile gave the small company a boost and focused on military uniforms made with quality fabrics, bringing them a step ahead of the clothing industry in their time. With their expertise in strong, comfortable clothes, Bourget began specializing in children’s clothing in the early ‘50s.

Jean, the eldest of Emile’s 10 children, created the Le Bourget brand in 1959, and with growing demand, launched a children’s collection for winter sports and opened subsidiaries in Milan, New York, and Barcelona. The company was later renamed Jean Bourget, and run by Jean’s sister, Elisabeth, who launched newborn and layette with a group of freelance designers. Namesake boutiques and nearly 1,000 shops later, the extraordinary adventure of Jean Bourget continues with the same passion: innovative children’s clothing with a focus on constant quality.

What makes the designs distinctly French?

The motto is: We have to see children as children — not mini-adults. The brand has a comfortable, contemporary style with casual-chic designs that are easy to wear and laid-back, but not without elegance. Our fabrics are selected precisely to be strong and durable, and creative details like fun prints and colors and modern shapes give the line a sense of uniqueness.

How would you describe the way French children dress?

French children dress chic and casual for their everyday life. Sportswear is usually worn for sport days at school, but it could also be paired with something fun and comfy such as a vest or shirt. You wouldn’t wear sweatpants at work every day, so why should your child? They might play rough and get dirty at school, but why not put them in comfortable pants and shirts with fun character and a great fit?

What are the main components of that “French look”?

A marinière sweater, a raincoat, rubber boots, and soft pants.

What are some trends you’re seeing for next season?

The sun on the “roof gardens” of Brooklyn inspires us — a hipster-inspired range of contrasting off-white, ink, camel, and yellow curry. Also cotton satin polka dots in fuchsia and blue ink. A “smart-rebel” look.

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Little Clothes, Big Impact: aden + anais & (RED)™ Link Up

origThe holiday season is the perfect time to give back to those in need, and today, it couldn’t be easier thanks to the efforts of (RED)™ and the Global Fund. Their exclusive brand partnerships and product offerings provide the funds to help in the important fight against AIDS in Africa.

Luckily, one of our favorite brands, aden + anais, has joined this life-saving initiative with exclusively designed linens in their aden + anais (PRODUCT)RED Special Edition Collection, available now on Gilt. Your layette purchases count for something extra-special: 10% of the retail price goes directly to the Global Fund to finance programs that supply treatment options to mothers and babies living with HIV.

Shop our mix of super-soft swaddles, blankets, and bibs, stamped with distinctive red prints — they’ll make the ideal big-hearted gift.

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A-List Favorite: Bobo Choses

miranda-kerrs-son-flynn-blooms-fashion-and-bobo-choses-pants-galleryPhoto c/o Vogue España

In an age where Hollywood kiddos share the spotlight with their famous moms and dads, leave it to those A-list parents to dress their mini-mes in some of the coolest clothes around. A crowd favorite? Bobo Choses — back on Gilt today — the Barcelona-based label spotted everywhere from the pages of Vogue Niños to the celeb-studded streets of L.A. and NYC. Our sale is stocked with casual staples, revamped with imaginative colors and signature graphic prints: Think playfully bright outerwear a la Violet Affleck and comfy organic cotton leggings like Flynn Bloom (above). Shop a mix of similar styles and more of the brand’s unique fall pieces now.

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Family Fun: Gilt Moms Share Their Favorite Vacation Snaps

To celebrate the last days of summer (which we’re both soaking up and getting nostalgic about), we asked some of our stylish staffers — who do serious double duty as moms — to share their favorite getaway photos, starring their adorable kiddos. Feeling inspired to squeeze in one last trip? We’ve got you covered with kid-friendly travel essentials — from ride-on suitcases to portable puzzles for the car — by go-to brand Melissa & Doug, back on Gilt today.

photo 4“Off to Governors Island with the family. It’s a great
place to explore: food trucks, playgrounds, and family-sized bikes!” – Melissa

photo 2-2“My daughter Esmae and her BFF Ava hanging poolside at
their East Hampton home. Roasting marshmallows, playing tennis,
playing at the beach, and yummy BBQ.” – Melissa

IMG_2859“My daughters Grace and Julia having a blast on the beach in Ocean City, NJ.
They were obsessed with jumping the waves.” – Amy

IMG_2874“Pool time with mom.” – Amy


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