It’s hard to believe the first day of school is only weeks away — but there’s no need to leave the beach to shop. Our Back-to-School Week event has everything your kids need to ace style 101 this year. Kicking off on Sunday, August 10 at 9pm ET, shop new sales every day stacked with super-cute steals from top brands like Jacadi, 7 for All Mankind, Primigi, Herschel Supply, and more. Want extra credit? Shipping is free when you pay with your MasterCard!
To help kick off our semi-annual Rosie Pope Maternity Final Sale event (starting today at noon ET), the multi-hyphenate designer, author, and mother-of-four shares her top picks from the sale, and why you need them in your wardrobe now. From the perfect day-to-night dress to the chic diaper bag that doesn’t look like a diaper bag, Pope’s picks will have you looking stylish 24/7.
Clockwise from top left:
“This is the ideal desk-to-dinner dress that you can wear over and over during pregnancy. The exclusive wishbone print is from my Lucky Charm series designed in our Tribeca lab to make you feel as special and as lucky as you should during this amazing time in your life.”
“I love this classic in a beautiful color to quickly pull together an outfit. Plus, no need to dry clean so you can hurl it in the wash – anything to make life that much easier!”
“I’ve always loved blazers and during each of my pregnancies I’ve found they make me feel so pulled together even on those crazy days when all I can manage to do is yank on a pair of leggings and an oversized T-shirt and some ballet flats (which was most days!).”
“I named this the ‘Best Dress’ because it is the best dress! It’s so versatile and flattering, a must have for any maternity wardrobe.
London Shopper Leisure
“I love a good diaper bag undercover! It has every asset a diaper bag needs in the way of pockets, washable interior, stroller straps and changing pad but, and this is a big but, it doesn’t look like a diaper bag!”
Sunny prints and Marimekko go hand in hand, but one of the Finnish mega-brand’s most recognizable motifs almost didn’t see the light of day. In 1964, despite founder Armi Ratia’s company-wide ban on florals, trailblazing designer Maija Isola was inspired by the flower power revolution of the times and rebelled to create the classic Unikko pattern, celebrating its 50th birthday this year. The striking poppy graphic has made its mark on everything from double-decker buses and Finnair jets to super-cute clothes for baby and kids. Want to get your own little ones in on the festivities? Shop our mix to score this signature set and soft cotton onesie stamped with Unikko blooms, plus more colorful picks for pint-sized wardrobes.
Photo c/o Lucky Magazine
Considering A-list moms have raised the bar when it comes to what constitutes a diaper bag — we’re looking at you and your Birkin, Kim K. — it was only a matter of time before go-to downtown designer Rebecca Minkoff got in on the diaper-toting game. Second-time mom-to-be Minkoff is known for her instantly covetable pieces (must-have Mini M.A.C.s and more are available on Gilt Women’s today), and her mommy bags don’t disappoint, featuring un-frumpy details like splashy graphic prints and edgy studded hardware. And there’s plenty of function savvy parents can get behind: Think interior bottle pockets, stroller attachments, and bonus changing pads for clean-ups on the go. Equal parts stylish and practical, these city-ready carryalls will be on your arm long after your tots are potty trained — shop them now.