For the city that never sleeps, there’s no denying New York City’s signature nonstop vibe. And luckily for Gilt’s creative team, the buzzy urban landscape is also our backyard — a perfect setting to capture one of our favorite labels, Rebecca Minkoff, in its element. We got the inside scoop from Art Director Jennifer Gonzales: “We chose to shoot around Flatiron because it has such great New York energy. Almost too much, we discovered! Between Madison Square Park (Shake Shack!) and Broadway, there’s a ton of that typical Manhattan hustle and bustle — taxis, buses, pedestrians, tourists, food carts.”
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