Papilio Rugs: The Eco-Friendly Belgian Designs Launch Today on Gilt Home

We’re excited to launch Papilio Rugs on Gilt today … these Belgian designs, produced in collaboration with global rug authority Surya, are vibrantly stylish and filled with personality. They’ll make a room pop. We got some backstory behind the brand (and more) from the company’s product development manager, Christophe Vervaeke:

How did the Surya partnership begin? I went to see Satya Tiwari, president of Surya, at the Vegas Fair in Feb. 2012. Satya looked at our Papilio catalogue and said, ‘We’ll do it.’  We launched 8 months later at High Point.

What are a few of your favorites from this selection in our sale (and why)? I personally love the Pepper Lifestyle, which is a hip, trendy collection for teenagers, young adults and people who are still young at heart. The Granny rugs are hand-crocheted, something old with something new (the neon stripes).  Also Boxy, which is recycled cardboard and cotton, has a wonderful material story.

These rugs reflect concern for the environment and sustainability… that’s something our customers are big on. Talk more about that. Papilio is focusing on pure materials and recycling.  We make rugs that have a story to tell. We have won several international design awards (including two RedDot Product Design awards). We’re constantly testing materials that can be recycled. The environment and sustainability are top priorities.

What’s your latest launch? The latest rug we launched is made of recycled army tents; every scratch in the rug is an untold story. It’s part of our Memorial Collection, created to honor the loved ones we lost during World War I in 1914.

What’s the one piece of advice you give anyone who’s purchasing a rug? Never buy purely on price — buy what you love. And be different.


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