Tag Archives: lingerie

Psst! We’ve Got the Secrets to Finding Your Perfect-Fit Bra

Ever since Oprah gave the world a wake-up call on finding the right bra–she says 80% of us are wearing the wrong size!–we’ve been on a constant quest to get the lift we deserve. Enter Le Mystère, the brand that believes the right bra can change your life, to let us in on some of their fit secrets.

To celebrate their first-ever Gilt sale, the brand’s director, Jessica Pfister, is sharing some ace tips for finding–and maintaining–a “did you lose ten pounds?” fit.

1. Once your straps are adjusted, you should only be able to fit two fingers between them and your shoulders.

2. The top of the cup should neither bulge or gap. If it’s bulging, the cup is too small or your straps are too tight. If it’s gapping, the cup is too big or your straps are too loose.

3. Underwire should follow the perimeter of the breast and rest gently against your ribcage.

4. “Most of the support comes from the band, not the straps,” says Pfister. It should hug firmly around body and lie horizontally across your back. If it rides up in the center, this means the band is too large and you need to go down a band size.

Bonus tip: “Never wear your bra two days in a row,” says Pfister. Doing so doesn’t give the fibers enough time to rest and retract, which means the band will stretch quickly over time.

Find your life-changing Le Mystère bra now on Gilt!

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Blush Lingerie’s Tiffany Ajmo Talks Style and Holiday Gifts

Talk about good style running in the family! Tiffany Ajmo, along with her brother Justin, has taken over Blush Lingerie, a Canadian intimates company founded by her father. We’ve come to expect styles from the brand that are sophisticated and edgy, boasting superior workmanship, luxe materials, and charming details.

With holiday gifting on the brain, we chatted with Tiffany, VP of Marketing and Sales, about the evolution of the family brand, key staples for your wardrobe, and advice for giving the gift of lingerie this holiday season. Check out the Blush Lingerie sale starting at noon ET on December 7 on Gilt.com!

Q: What are some of the main inspirations for Blush designs?
Retro yet classic, flirty yet elegant, European flair.

Q: How do you think the brand has changed over the past 50 years of business?
Lingerie is now all about fashion — the more colorful, the better! In the past, lingerie collections could not go further than black, white, and nude. Today, our best-selling items include vibrant shades of tangerine, cherry wine, etc.

Q: What is your favorite item in our sale and why?
The Vixen Chemise. It is sexy, vibrant, so unique, and is so trendy! All that being said, most importantly for every woman is that it is so comfortable!

Q: What are the 5 lingerie pieces every woman should have?
Push-up Bra, strapless bra, thong, hipster, babydoll…these items will cover every situation!

Q: How do you recommend gifting lingerie? In terms of taste, sizing, etc?
Most importantly, gift lingerie with the person in mind — of what she loves, not only what you love! Remember that the sexiest woman is one who feels great in what she is wearing!

Q: What is the most important tip for proper lingerie care?
Do not use the dryer!

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Our Picks for The Essential Spanx Wardrobe

If you haven’t looked at the range of Spanx offerings lately, you are missing out! From camis to slips to the ultimate control top tights to the classic Power Panties, you need the perfect Spanx wardrobe to ensure your clothes lie perfectly on your suddenly trimmer curves. Here are our picks of the must-haves every woman should have, and make sure to shop the Spanx sale on Gilt.com starting at noon ET on October 25.

1. The Power Pantie: The classic! It goes under any skirt, pants or dress to make sure you are smooth from your waist to mid-thigh. The fabric is breathable and moves with you so you don’t feel constricted at all, and it alleviates all issues with static cling too.

2. The Hide & Sleek Hi Rise Panty: Want your waist whittled without worrying about a telltale glimpse peeking out from your hemline? Try these full-coverage panties that nip in your hips and waist but work even with shorts.

3. Tight End Tights: Black patterned tights are the cornerstone of every woman’s winter wardrobe, and these not only last longer than the average pair, but they slim you from toe to waist!

4. Hide & Sleek Strapless Full Slip: For all of your sexy little evening dresses, keep lumps and bumps at bay with this stay-put shaper that slips effortlessly over your regular undergarments. And when the dress comes off, you still look pretty hot!

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Behind the Scenes with the Inspirational Founders of Hanky Panky

Imagine starting a company with one of your close friends. Now imagine that you two are celebrating your 35th anniversary in business, having created not only a profitable business but one that supports the local economy and thinks green. And you get to bring your dog (“Chairman of the Board” Henree, below) to work every day in the same office you’ve used for 35 years. It’s safe to say that Gale Epstein and Lida Orzeck, co-founders of Hanky Panky, are indeed living out many female entrepreneurs’ dreams, and they have legions of devoted fans who cannot imagine getting dressed in the morning without the brand’s legendary lace thongs. And you can shop the thongs, along with the rest of the full collection, starting at noon ET on September 27, on Gilt.com!

The company started when Gale created a bra-and-panty set out of embroidered handkerchiefs as a birthday gift to Lida in 1977, and they quickly realized that others might like the original concept. “When we started we were a cotton collection in a nylon world. It was very refreshing to have a new kind of product,” explains Epstein. The idea was revolutionary enough to land one of the early prototypes in the permanent collection of the Metropolitan Museum of Art. But it was nine years after the company launched that they finally introduced their signature lace thong. “We had a strong panty and G-string business at the time,” Gale tells Gilt StyleFile. “I was looking for a new product that would be more comfortable than a G-string but sexier than a panty. I experimented quite a bit with different fabrics and trims until that happened, and then when it did, it was clearly very right.” With the popularity of low-rise pants, the low-rise silhouette was born in 2004, and the rolled-up presentation followed soon after in 2005.

The secret of the brand’s mix of sexy and comfort lies in the design and the materials. After all, it’s not every panty that’s truly one-size-fits-all (and yes, there are plus-size and petites for those who prefer them). Gale says, “This is all stretch lace trim. This waistband has no elastic in it. It stretches but doesn’t bind. That’s really the success of meeting all those sizes, and being so comfortable without creating bulge.” And while the brand has a full range, including bras, camisoles, sleepwear and more, they recognize that their customers really look at them as a piece of their wardrobe to coordinate with. “Because we’re best known for the thong and women match them up with their favorite brand of bra, it’s sort of a sportswear approach to wearing underwear, mix ‘n’ match.”

As much thought is put into the colors and prints that the brand produces every season, they are thinking equally about how they are manufacturing and being good stewards of the earth. Everything in the line is made in America, with samples being made in their midtown showroom and most of the production done in the Northeast. “This is the way we like working,” says Lida. “We have personal relationships with our contractors; they’ve grown up with us. There are faces involved in the people who are employed by us. They aren’t a distance away. It keeps our economy running on a personal level and also on a national level and a community level that’s not quite as personal, but has a tremendous impact on our economy.” They are also able to keep a close eye on quality, try out new trends faster, and produce more custom orders to satisfy their fans.

They are even producing “Cotton with a Conscience,” the result of spending years working to make eco-friendly cotton affordable enough to present to their customers. And while it’s not the cheapest cotton on the market, Lida is fine with that. “It’s a little more expensive than regular cotton for that reason, but it’s important to us and important to our consumer. We want to be good stewards of the earth.” And they are, even down to donating scraps from their factories to local arts charities to be used for arts and crafts projects. Lida is thrilled to report that “We get thank-you notes every day from organizations that have used our scraps in creative ways. That’s the green mission and the social mission all in one.” Learn more on HankyPanky.com and shop the sale on Gilt.com, starting on September 27 at noon ET.

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