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Georgina Chapman & Keren Craig Share The Inspiration Behind Marchesa Voyage

Marchesa may be best known for killer red carpet moments–it’s practically an initiation ritual for a Best Actress nominee to have a spotlight moment in one of their ultra-glamorous confections–but it turns out co-founders Georgina Chapman and Keren Craig know a thing or two about jet set style, too. Their new contemporary line, Marchesa Voyage, hits Gilt today for the first time, and we chatted with the duo about their inspiration and personal travel wardrobe habits.

StyleFile: You’re so well known for red carpet elegance–how did you translate that aesthetic to a contemporary collection? Any signature elements that were essential to carry over?
Georgina Chapman: We wanted Marchesa Voyage to capture the spirit of elegance and glamour of our brand, just in a more relaxed way that made sense for everyday wear.  It was important for the line to have a seasonless feeling and I think the collection really lends itself to a woman who wants pieces that are truly special and unique.
Keren Craig: It was exciting to have the opportunity to translate the Marchesa aesthetic into a daywear collection. For us, it was important to incorporate signature design elements like custom prints and unique embellishments.

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