How many young labels can claim famously chic fans like Miranda Kerr, Cameron Diaz and Rihanna? For L.A.-based Mother Denim, the reaction from both fashionistas and the press alike has been nothing but rave reviews. Refinery29.com even went so far as to call the line “the best thing to happen to pants this season.”
The reason for the brand’s success lies with its founders, denim industry vets Tim Kaeding and Lela Tillem, who spent two years developing technologically advanced materials that look like denim but feel as soft as cashmere. Add in leg-lengthening cuts and on-trend prints, and you have a line that’s hard to beat.
Shop Mother Denim on Gilt.com, starting at noon ET on September 29.