Are you familiar with the story of The Traveling Red Dress? Originally conceived by Jenny Lawson of The Bloggess as a metaphor for reclaiming her self-confidence and indulging secret whims — which took the form of donning an impractical red ballgown just, well, because — The Red Dress has since blossomed into a global movement.
Lawson’s custom-made dress has since traversed the globe and been modeled by countless women looking for a jolt of the extraordinary. Because we love anything that encourages women to embrace their inner beauty queens, Gilt joined Jenny on Katie Couric’s new daytime show Katie, which aired today, and gave red dresses to everyone in the audience. We even gave Katie a red Ava & Aiden sheath to wear on the show and she looked fabulous! And since we’d hate for our members to miss out on the magic, we’re also hosting a fabulous sale on some of our favorite dresses of the moment — all in various shades of red, of course.
Click here to shop The Little Red Dress sale on Gilt.com on Thursday, September 12 at noon ET — and don’t forget to tell your friends!