Talk about good style running in the family! Tiffany Ajmo, along with her brother Justin, has taken over Blush Lingerie, a Canadian intimates company founded by her father. We’ve come to expect styles from the brand that are sophisticated and edgy, boasting superior workmanship, luxe materials, and charming details.
With holiday gifting on the brain, we chatted with Tiffany, VP of Marketing and Sales, about the evolution of the family brand, key staples for your wardrobe, and advice for giving the gift of lingerie this holiday season. Check out the Blush Lingerie sale starting at noon ET on December 7 on Gilt.com!
Q: What are some of the main inspirations for Blush designs?
Retro yet classic, flirty yet elegant, European flair.
Q: How do you think the brand has changed over the past 50 years of business?
Lingerie is now all about fashion — the more colorful, the better! In the past, lingerie collections could not go further than black, white, and nude. Today, our best-selling items include vibrant shades of tangerine, cherry wine, etc.
Q: What is your favorite item in our sale and why?
The Vixen Chemise. It is sexy, vibrant, so unique, and is so trendy! All that being said, most importantly for every woman is that it is so comfortable!
Q: What are the 5 lingerie pieces every woman should have?
Push-up Bra, strapless bra, thong, hipster, babydoll…these items will cover every situation!
Q: How do you recommend gifting lingerie? In terms of taste, sizing, etc?
Most importantly, gift lingerie with the person in mind — of what she loves, not only what you love! Remember that the sexiest woman is one who feels great in what she is wearing!
Q: What is the most important tip for proper lingerie care?
Do not use the dryer!