5 Reason We Love…Alice + Olivia by Stacey Bendet

When it comes to dressing up in something whimsical and feminine, the fashion set know to turn to designer Stacey Bendet and her much-loved label, Alice + Olivia.

Launched in 2002 on the basis of a distinctively flattering pair of striped bell bottoms (nicknamed “Staceypants”), the NYC-based brand continues to cater to those with a flair for fun and who aren’t afraid of a little color! What makes Alice + Olivia so extra-special? Here are five reasons we’re totally obsessed:

  1. Stacey Bendet infuses each collection with a sense of her unique personal style, along with influences from some of her favorite people, including her mother and her best girlfriends.
  2. Celebrity fans go crazy for the brand’s bold pops of color and retro-chic silhouettes (who wouldn’t?). Style icons like Gwyneth Paltrow and Sarah Jessica Parker are devotees, plus a pack of trendsetting starlets, including Lauren Conrad, Nikki Reed, and Selena Gomez.
  3. Every season holds something fresh and edgy for A + O lovers to look forward to, from casual day-to-night essentials in the label’s Base Collection to sleek, asymmetrical jumpsuits to a revival of the pants that started it all.
  4. Bendet is a true social media maven! Follow her on Twitter and Instagram or check out the Alice + Olivia blog for vintage fashion images, inspirational artwork, and cute daily outfit shots from the designer herself!
  5. And get excited — a head-to-toe look will finally be yours when the brand launches its must-have handbag collection. Of course, superfan Paltrow was the first to be spotted toting not one, but two stylish black-and-white carryalls at LAX. We can’t wait to get our hands on those!

Shop Alice + Olivia on Gilt.com on January 28, starting at noon ET. And sign up here to be the first to learn about exclusive sales, get behind-the-scenes access, and receive $50 off your next purchase of $250 or more.

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