Redken Creative Consultant Guido Gives Us the Backstage Scoop

Guido 2014_Headshot

Consider Guido Palau the Cher of hair—a man so influential in his field, he’s known to most strictly on a first-name basis. The Redken creative consultant creates runway hairstyles for a fashion world who’s who—including Dolce & Gabbana, Valentino, and Marc Jacobs—and starting tonight, just for Gilt. Get to know the man behind the manes, then check back at 9pm for the launch of our exclusive partnership with Redken,  including the step-by-step process to each of Guido’s chic styles, the perfect fashion trends to pair with each, and a chance to score a free beauty gift!

StyleFile: Who are your muses?
Guido: I find inspiration in the everyday woman. Anyone could be a muse for me.  My eyes are always open to finding inspiration everywhere.

SF: Let’s talk supermodels–you’ve worked with all of them! Any favorites? Guido: Every supermodel is a supermodel for a reason.  They are all amazing. I’ve had good times with all of them, for example Kate Moss, Christy Turlington, Cindy Crawford, Linda Evangelista…just to name a few. 

SF: What is your number one pet peeve when it comes to hair? Is there a trend you see over and over again that you wish would end already?
Guido: I think my pet peeve would be the overuse of the curling iron.  What started out as a great beachy wave, has turned into bad prom curls. It’s time for that to go.

SF: Where do you generally find inspiration? Do you approach a collection with an idea of what you want to do and let evolve naturally, or do you have an exact picture in your mind from the outset?
Guido: I find inspiration absolutely everywhere from literally walking down the street to looking at architectural designs to subcultures and music. The good thing is, when you travel around as much as I do you can get inspiration from many different countries. Each place has its own personality so I get my inspiration from museums, art, exhibitions, music, architecture, design from all over the world.

SF: What would you say is the most influential runway look that you’ve created in your career? Any that have really effected how women wear their hair?
The Alexander Wang side braid, Spring/Summer 2010.

SF: What’s the one product every single woman should have in her hair arsenal?
Guido: Redken Guts 10 volume spray foam.  This is my go-to product when I want to add fullness to the hair. If you love root lift, then you will love Guts 10.

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