For the city that never sleeps, there’s no denying New York City’s signature nonstop vibe. And luckily for Gilt’s creative team, the buzzy urban landscape is also our backyard — a perfect setting to capture one of our favorite labels, Rebecca Minkoff, in its element. We got the inside scoop from Art Director Jennifer Gonzales: “We chose to shoot around Flatiron because it has such great New York energy. Almost too much, we discovered! Between Madison Square Park (Shake Shack!) and Broadway, there’s a ton of that typical Manhattan hustle and bustle — taxis, buses, pedestrians, tourists, food carts.”
“I asked our model to soak it all in and make it part of the shoot,” Gonzales shares. “She did a fantastic job of capturing that downtown Minkoff spirit. And of course, we had Shake Shack ice cream sundaes to wrap!” Check out a few candid moments from the set and shop all things Rebecca Minkoff — insanely covetable handbags, sexy dresses, and more — on Gilt now.