Every day at noon, the virtual race begins on Gilt, and this weekend, we brought the race to the streets of NYC to celebrate the launch of Gilt Rush, our new mobile-exclusive series. Saturday, we hid a vintage Chanel handbag in Nolita and a vintage Rolex watch in Dumbo, and released cryptic clues to their whereabouts via Facebook, Twitter, and Instagram. Two lucky winners (congrats Kaleigh and J. Andrew!) dashed ahead of the competition to claim their prizes — and earn serious bragging rights among their friends.
And don’t fret if you weren’t in town this weekend to play along — you can still get in on the action every Saturday on our mobile app, where we’ll be hiding highly covetable items throughout our mobile sales. See the official rundown here and be sure to follow @Gilt for insider hints. Happy hunting!