Label We Love: Tocca

The old saying about when one door closes, another opens has never held more true than for designer Emma Fletcher. The Australian native had decided to close down her cult-favorite NoLIta boutique Lyell after the birth of her daughter, when the opportunity arose to reinvigorate Tocca.

A line that was a favorite of cool girls everywhere when it launched in 1994, Tocca had become as well known for its lovely beauty line as for its original feminine designs. The self-taught designer and former winner of the Ecco Domani Foundation Award for Young Designers has risen to the challenge with incredible success.

Fletcher has reinvigorated the brand, as evidenced by the fall collection available on, starting at noon ET on August 31. Inspired by Victorian stationery, the collection features pieces that fuse delicate details with flattering shapes. Nubby wool tweeds are charming in schoolboy coats, while peter pan collared tops find edge in bold fuchsia. And scalloped details run throughout in standout shift dresses and on-trend shorts.

Shop Tocca on, starting at noon ET on August 31.

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