Hot Swimsuit Trend: The Retro Pin-Up Girl

Barely-there bikinis are a dime a dozen at the beach, which means the Bettie Page-inspired bombshell will definitely steal the spotlight in the surf. Dial it back a few decades and get in on the ultra-hot trend that’s making serious waves this summer: Pin-up-style swimwear. Covering up never looked so sexy, thanks to high-waisted cuts and clever ruching that draw attention to the teeniest part of your waist, creating hourglass curves to rival those cheeky Vargas girl paintings. Eco-friendly brand Jungle Gurl serves up made-to-flatter suits for every body type, including the chic Ali Bikini Set and the Laila One-Piece Swimsuit here. And lest you think you’re headed toward Pleasantville territory, keep things fresh and modern with slick metal shades, colored sun hats, and a classic red lip (Taylor Swift and Rihanna show you how it’s done).

Shop these retro picks and more must-have silhouettes in our sale today.

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