"There is no such thing as bad weather, just the wrong clothing," say the folks at 66°NORTH — and they would know. Founded in 1926, this protective outerwear company is headquartered in Iceland — known as much for its harsh weather as for its stunning terrain. 66°NORTH's jackets, vests, pants, and other weatherproof garments are constructed from state-of-the-art fabrics meant to ensure maximum protection from the elements. Among its repeat customers are Icelandic Rescue Teams, the Reykjavik police force (yes, they do have crime in Iceland) and extreme athletes who can't get enough of 66°NORTH's "sub-zero couture."