Activa & more

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About Activa

Venerable Swiss watchmaker Invicta has been manufacturing quality timepieces since the mid-nineteenth century. Ever-evolving technology and a broadening customer base eventually led the brand to create Activa — its line of sporty, high-performance watches — and Activa Kids, adapted for a youthful, fashion-conscious generation. Vivid, two-tone rubber bands, graphic watch dials, and (in some cases) clever tutorial markings to help children learn how to tell time are what sets this high-energy brand apart. Activa's watches are so vibrant and fun, kids won't be able to resist glancing at their wrists (talk about arm candy!). Both digital and standard clock-face versions come in happy hues and designs.

Past Sales Featuring Activa & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended February 19, 2015

Standout Timepieces

Bold colors and distinctive details elevate everyday watches.

Sale Ended July 13, 2011

Activa Watches for Kids

Rendered in every color of the rainbow, Activa's Swiss-made watches have serious kid appeal. Make learning to tell time fun with the digital styles we've rounded up here: In a selection that includes bold solid hues, multicolored options, and even translucent style, even the pickiest kid will find lots to love.

Sale Ended October 29, 2014

Watch Trend: Black

Timepieces that range from sporty to refined in the most versatile color there is.