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About Activa

Venerable Swiss watchmaker Invicta has been manufacturing quality timepieces since the mid-nineteenth century. Ever-evolving technology and a broadening customer base eventually led the brand to create Activa — its line of sporty, high-performance watches — and Activa Kids, adapted for a youthful, fashion-conscious generation. Vivid, two-tone rubber bands, graphic watch dials, and (in some cases) clever tutorial markings to help children learn how to tell time are what sets this high-energy brand apart. Activa's watches are so vibrant and fun, kids won't be able to resist glancing at their wrists (talk about arm candy!). Both digital and standard clock-face versions come in happy hues and designs.

Past Sales Featuring Activa

Sale Ended September 10, 2012

We ♥ Purple!

If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.

Sale Ended February 13, 2013

Almost Gone: One-of-a-Kind Kids' Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual clothes, cozy coats, charming shoes, and more.

Sale Ended July 13, 2011

Activa Watches for Kids

Rendered in every color of the rainbow, Activa's Swiss-made watches have serious kid appeal. Make learning to tell time fun with the digital styles we've rounded up here: In a selection that includes bold solid hues, multicolored options, and even translucent style, even the pickiest kid will find lots to love.

Sale Ended November 11, 2011

Fun & Colorful Watches by Activa

Activa's watches are so vibrant, kids won't be able to resist glancing at their wrists. They come in a bunch of happy hues and designs (including two-toned bands!), and both the digital and regular clock face versions make telling time fun.