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About Aioty

Aioty’s super-cute kids’ clothing never goes out of fashion. The soft lines, tasteful tie-dyed patterns, and simple designs make it easy to dress the outfits down for school, or dress them up for holiday celebrations. And with a classic palette of dark and neutral hues, Aioty easily lets fashionistas-in-training switch up their dresses, pants, cardigans, or cotton baby sets with contrasting-color shoes or booties. Created by Brooklyn designer Shogo Natsawa, Aioty features styles for children ages zero to 12 years old.

Past Sales Featuring Aioty

Sale Ended November 28, 2012


Add some festive cheer to your tot's wardrobe with these holiday-inspired looks. Metallics, reds, greens, and blues abound in this selection of kids' clothes that will help little ones (and those around them) get in the spirit.

Sale Ended June 26, 2013

Top Kids' Brands: Up to 70% Off

Our buyers see lots of different clothes from lots of different brands, but what we feature on our site is the best of the best. This stylish selection features the top clothes from One Kid, Kapital K, Emile et Rose, Egg by Susan Lazar, and more.

Sale Ended February 13, 2013

Almost Gone: One-of-a-Kind Kids' Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual clothes, cozy coats, charming shoes, and more.

Sale Ended June 11, 2013

All-American Girls' Apparel

Classic clothes are staples in any well-dressed child's wardrobe, which is why we created a whole sale filled with them. Get ready for July 4th weekend with shirts and sneakers for boys and sundresses and sandals for girls.