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About Alex Toys

Why limit arts and crafts to just glitter glue and construction paper? No need to, with a game-changer like Alex Toys around. Founded in 1986 by husband-and-wife team Nurit and Rick Admur, Alex Toys creates quality toys and art supplies meant to boost your little ones' creativity. Paintable jewelry, papier-mâché kits, fingertip crayons, foam bathtub stickers, needlepoint sets, and mini-looms are just a sampling of the 1000-plus toys offered by this imaginative label. Parenting associations and websites have honored Alex Toys many times for the quality and creativity of its products, including its scarf tie-dyeing kit and “shrinky dink” charm bracelet maker.

New Sales Featuring Alex Toys

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Past Sales Featuring Alex Toys

Sale Ended July 24, 2014

Baby Boutique: Top Toys & Furnishings

Adorable clothes and PJs, mealtime gear, and more must-haves new parents will love.

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended June 22, 2014

Pint-Sized Picasso: Arts & Crafts

All the colorful supplies kids need to make mini masterpieces.

Sale Ended November 29, 2012

Alex Toys: Up to 40% Off

The holidays are the perfect time to tap into your child's creative side, so get tots' imaginative juices flowing with these easels, kitchen sets, 132-piece art kits, sewing machines, and more. Art desks provide crafty kids with a fun workspace to color or paint — make sure there's room on your refrigerator to display all of their hard work.

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