Alex Toys

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About Alex Toys

Why limit arts and crafts to just glitter glue and construction paper? No need to, with a game-changer like Alex Toys around. Founded in 1986 by husband-and-wife team Nurit and Rick Admur, Alex Toys creates quality toys and art supplies meant to boost your little ones' creativity. Paintable jewelry, papier-mâché kits, fingertip crayons, foam bathtub stickers, needlepoint sets, and mini-looms are just a sampling of the 1000-plus toys offered by this imaginative label. Parenting associations and websites have honored Alex Toys many times for the quality and creativity of its products, including its scarf tie-dyeing kit and “shrinky dink” charm bracelet maker.

New Sales Featuring Alex Toys

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Past Sales Featuring Alex Toys

Sale Ended September 10, 2012

We ♥ Purple!

If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.

Sale Ended June 22, 2014

Pint-Sized Picasso: Arts & Crafts

All the colorful supplies kids need to make mini masterpieces.

Sale Ended August 25, 2013

The Best of Alex Toys: Up to 50% Off

Get kids' imaginative juices flowing with easels, kitchen sets, tie-die kits, and more. All the colorful toys here will keep artistic tots busy for hours — just make sure you have room on your refrigerator to display your little one's hard work.

Sale Ended June 04, 2012

Fun Activities to Do With Dad

Kids can have fun on Father's Day with kites, air hockey tables, train sets, and more

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