Alex Toys & more

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About Alex Toys

Why limit arts and crafts to just glitter glue and construction paper? No need to, with a game-changer like Alex Toys around. Founded in 1986 by husband-and-wife team Nurit and Rick Admur, Alex Toys creates quality toys and art supplies meant to boost your little ones' creativity. Paintable jewelry, papier-mâché kits, fingertip crayons, foam bathtub stickers, needlepoint sets, and mini-looms are just a sampling of the 1000-plus toys offered by this imaginative label. Parenting associations and websites have honored Alex Toys many times for the quality and creativity of its products, including its scarf tie-dyeing kit and “shrinky dink” charm bracelet maker.

Past Sales Featuring Alex Toys & more

Sale Ended July 21, 2013

Culinary Cuties: Play Food & More

We've got all the tools your tot needs to become the best pint-sized chef, including deluxe toy kitchens, cooking sets, play food, and more. Before you know it, your little one will be whipping up a real meal (not the plastic kind!) in your kitchen!

Sale Ended November 02, 2013

Let's Play: Cute Baby Toys

Little ones have SO much energy (and a short attention span), so keeping them busy is a full-time job. We chose our favorite toys for munchkins here — stuffed animals, wooden blocks featuring letters and numbers, puzzles, books, and dolls they can tote everywhere. Playtime is about to get a lot more fun!

Sale Ended September 30, 2014

Early Access: Adorable Bathtime Essentials Feat. Little Gilt

Adorable bathtime accessories from our exclusive label.

Sale Ended April 02, 2015

Melissa & Doug

Clever, colorful toys that'll spark their make-believe spirit

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