Alife clothing and footwear reflects the heart and soul of New York City's street art culture. Launched in a Lower East Side storefront in 1999, Alife started out as a studio of sorts for NYC artists interested in experimenting with fashion and design. Since then Alife has grown into one of the key brands on the urban apparel and sneaker markets — collaborating with Nike, Timberland and other major labels on curated apparel and limited-edition shoes and sneakers. Despite its popularity among celebs (Jay-Z and Jessica Alba are fans), Alife hasn't strayed far from its humble roots: its suede sneakers, roomy t-shirts, and classic sweatshirts eschew trendiness and ostentation in favor of simplicity and comfort.
Score sizzling summer staples like sleek and modern Mosley Tribes sunglasses; Parke & Ronen’s hottest swimwear; and ‘60s-inspired casual sneakers, top-siders and more from three of today’s hottest footwear labels.
Liven up your day-to-day with the cool assortment from these up-and-comers. From Alife, find streetwise running shoes in offbeat hues and funky patterns. BBlessing, SmoothCo. and Shipley & Halmos put the focus on easy-yet-edgy basics, while Nicolas K, What Goes Around Comes Around and Unis turn the lumberjack look into a thing of urban brilliance.
Alife’s modest approach to cool streetwear and sneakers has taken the New York City-based company incredibly far since it launched more than a decade ago. Known for their highly curated apparel and limited edition sneakers-- often designed in collaboration with leading sportswear brands like Nike and world-renowned street artists and deejays--Alife has become one of the key players in the fast-growing urban apparel market. Its success has led to outposts in Los Angeles, Vancouver and Tokyo, and loyal celebrity fans range from Jessica Alba to Jay-Z. Available in Alife stores and select specialty retailers worldwide, this influential, homegrown label can now also be found at Gilt Groupe.