Alternative

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About Alternative

Alternative Apparel’s collection of super-soft clothing runs the gamut of elevated everyday basics, including hoodies, shirts, shorts and tees that are made with a focus on craftsmanship and sustainability. Alternative Apparel was founded in Atlanta in 1995 with comfort in mind – vintage-soft, perfectly worn in and stylish to boot. Designer and creator Greg Alterman’s goal was to take the casual t-shirt to the next level of apparel: fashionable, comfortable, and tailored for fit – and we’d say he’s succeeded. Alternative also makes loungewear and accessories and runs two other labels: eco-friendly Alternative Earth and sophisto Alternative Orange.

Past Sales Featuring Alternative

Sale Ended February 24, 2015

100 Top Winter Looks

Look good and fight the chill in a smart selection of the season's best wardrobe staples.

Sale Ended August 03, 2014

Tees & Tanks: Up to 70% Off

Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended March 31, 2015

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