Alternative Apparel

Alternative Apparel

Alternative Apparel’s collection of super-soft clothing runs the gamut of elevated everyday basics, including hoodies, shirts, shorts and tees that are made with a focus on craftsmanship and sustainability. Alternative Apparel was founded in Atlanta in 1995 with comfort in mind – vintage-soft, perfectly worn in and stylish to boot. Designer and creator Greg Alterman’s goal was to take the casual t-shirt to the next level of apparel: fashionable, comfortable, and tailored for fit – and we’d say he’s succeeded. Alternative also makes loungewear and accessories and runs two other labels: eco-friendly Alternative Earth and sophisto Alternative Orange.

New Alternative Apparel Sales

Past Sales Featuring Alternative Apparel

Alternative Apparel Baseball-Inspired Style
SALE ENDED ON: April 17, 2014

Baseball-Inspired Style

Jackets and shirts that recall America’s pastime, plus casual essentials to wear them with.

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