Alternative Apparel

Alternative Apparel

Alternative Apparel’s collection of super-soft clothing runs the gamut of elevated everyday basics, including hoodies, shirts, shorts and tees that are made with a focus on craftsmanship and sustainability. Alternative Apparel was founded in Atlanta in 1995 with comfort in mind – vintage-soft, perfectly worn in and stylish to boot. Designer and creator Greg Alterman’s goal was to take the casual t-shirt to the next level of apparel: fashionable, comfortable, and tailored for fit – and we’d say he’s succeeded. Alternative also makes loungewear and accessories and runs two other labels: eco-friendly Alternative Earth and sophisto Alternative Orange.

New Alternative Apparel Sales

Past Sales Featuring Alternative Apparel

Alternative Apparel Light Layers
SALE ENDED ON: April 16, 2014

Light Layers

Hoodies, henleys, tees, and more versatile ways to stay warm as the seasons change.
Alternative Apparel Active-Inspired Looks
SALE ENDED ON: April 15, 2014

Active-Inspired Looks

You may have heard that it’s cool to wear sweats on the streets now. That’s definitely true — it’s a trend that’s taken over both the runways and the streets — with one caveat: They need to be in a slim cut just like your other clothes. These hoodies, shoes, jackets, and more will look equally good whether you’re hitting the gym, hiking in the woods, or walking to your nearest watering hole.
Alternative Apparel Music Festival Must-Haves
SALE ENDED ON: April 12, 2014

Music Festival Must-Haves

Colorful tees, tanks, shorts, and more that’ll have you rocking out in style this spring, from top brands including Gant Rugger, Marc by Marc Jacobs, Original Penguin, and more.
Alternative Apparel Henleys & Hoodies
SALE ENDED ON: April 13, 2014

Henleys & Hoodies

Refresh your laid-back gear with a variety of stylish henleys and hoodies in spring-ready hues and stripes. Featuring brands like John Varvatos, Gant Rugger, Vince, and more, this sale has plenty of options to update your off-duty look.
Alternative Apparel Urban Cool
SALE ENDED ON: April 14, 2014

Urban Cool

If you’re going to mix it up with the kids downtown, you need to make sure you look the part. Add some effortless cool to your wardrobe with dark, edgy jackets, slim sweaters, and more in this sale. You'll find yourself doing more than just fitting in — you’ll stand out (in a good way).

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