Alternative

Looks still available

See All Alternative Products

About Alternative

Alternative Apparel’s collection of super-soft clothing runs the gamut of elevated everyday basics, including hoodies, shirts, shorts and tees that are made with a focus on craftsmanship and sustainability. Alternative Apparel was founded in Atlanta in 1995 with comfort in mind – vintage-soft, perfectly worn in and stylish to boot. Designer and creator Greg Alterman’s goal was to take the casual t-shirt to the next level of apparel: fashionable, comfortable, and tailored for fit – and we’d say he’s succeeded. Alternative also makes loungewear and accessories and runs two other labels: eco-friendly Alternative Earth and sophisto Alternative Orange.

Past Sales Featuring Alternative

Sale Ended October 07, 2013

Tees & Henleys Under $30

Give the ragged old tees in your drawer a rest and spruce up your off-duty gear with this massive selection of t-shirts and henleys from brands like York St. by J. Press, American Apparel, Gilded Age, and more. Whether you opt for a camo-print tee or a solid henley, this sale will ensure your casual attire stays up to date — without breaking the bank.

Sale Ended August 03, 2014

Tees & Tanks: Up to 70% Off

Keep it cool with warm-weather must-haves from BLK DNM, WeSC, Alternative, and more.

Sale Ended March 09, 2015

The New Short-Sleeve Shirt

Reinvent your warm-weather wardrobe with graphic tees, printed button-ups, and more.

Sale Ended March 31, 2015

Weekly Roundup: Our Top Picks

Our favorite brands and styles from this week's sales

More Styles by Alternative