Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
A small price tag certainly doesn't mean small style. We've selected perfect gifts for under $25.
From graphic-print tops to embellished clutches, statement-makers that are sure to go fast.
Fresh spring must-haves with a streetwise edge.
Whether you’re heading out with girlfriends or meeting a date for dinner, you’ll want to be outfitted in style. Make a memorable impression in a printed sheer mini dress or an embroidered tunic from some of our most popular brands. In the mood for something more casual? Kick back in belted jersey rompers, rugby-striped tees, and leather-trimmed leggings.