Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Now that the weather is finally warming up, it's time to show a little leg. Have some fun — and avoid reaching for the same staples — in everything from patterned patchwork minis and bold ikat shorts to bird-flecked midis and congac cut-offs.
Silk shirtdresses, maxi skirts, and more casual-chic styles you'll wear everywhere this season.
Stylish essentials for a long weekend of lounging, sightseeing, and trailblazing.
Find your perfect fit from a mix of must-have designer names.