Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Street-chic megabrand American Apparel continues its winning formula of adding attitude to simple basics by infusing them with retro flair. And there's no better season than fall for these pieces: Sweet pleated skirts, maxi dresses, leggings, bodysuits, and pullovers beg to be mixed and matched, dressed up and down, and played with to your heart's content.
Whether you're going shopping with your girlfriends or on a dinner date with Mr. Right, you'll want to be outfitted in style. Make a memorable impression in embroidered dresses and pleated silk skirts by some of our most popular brands. In the mood for something more casual? Kick back in luxe cashmere sweaters, classic striped tees, and sleek paneled leggings.
We're dedicating the latest installment of the Weekend Style Guide to an underrated staple of men's style: the classic cardigan. We know, we know — Mr. Rogers wore one. But so did Kurt Cobain. Keep that in mind as you scan this assortment of stylish, modern cardigans, which we've augmented with a curated selection of shirts, shoes, pants and more — in other words, everything you need to take this off-duty essential form your grandfather's closet to your own.
Meet the components of classic, versatile style: the sheath dress, the cardigan, the fit & flare skirt, the crossbody, the wedge, and the bold bracelet.