Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Now that the weather is finally warming up, it's time to show a little leg. Have some fun — and avoid reaching for the same staples — in everything from patterned patchwork minis and bold ikat shorts to bird-flecked midis and congac cut-offs.
Meet the components of classic, versatile style for the season: the everyday dress, the perfect tee, the dark jean, the high-heel sandal, and the standout necklace.
Street-chic megabrand American Apparel continues its winning formula of adding attitude to simple basics by infusing them with retro flair. And there's no better season than fall for these pieces: Sweet pleated skirts, maxi dresses, leggings, bodysuits, and pullovers beg to be mixed and matched, dressed up and down, and played with to your heart's content.
From ankle-zip skinny jeans to thigh-baring minis, this innovative New York label is known for churning out look-at-me denim styles beloved by Young Hollywood. Our assortment is packed with brightly-colored skinnies, vegan leather leggings, second-skin cords, high-rise flares, and more — for starlet-worthy style without breaking the bank.