Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Now that the weather is finally warming up, it's time to show a little leg. Have some fun — and avoid reaching for the same staples — in everything from patterned patchwork minis and bold ikat shorts to bird-flecked midis and congac cut-offs.
Street-chic megabrand American Apparel continues its winning formula of adding attitude to simple basics by infusing them with retro flair. And there's no better season than fall for these pieces: Sweet pleated skirts, maxi dresses, leggings, bodysuits, and pullovers beg to be mixed and matched, dressed up and down, and played with to your heart's content.
Silk shirtdresses, maxi skirts, and more casual-chic styles you'll wear everywhere this season.
When it comes to easy elegance, look no further than this collection of must-have basics, which features a selection of dresses, sweaters, jackets, and more that can be dressed up or dressed down, depending on your mood. You’ll find everything from luxe shearling jackets and faux fur toppers to belted chiffon frocks and French terry cardigans, all from a host of beloved labels that have casual-chic mastered. So snap up these essentials, and do it quickly.