Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Chic, casual button-ups by your favorite labels
Upgrade your style without spending your family fortune
Need-them-now shorts by Gant Rugger, Publish Brand, Brooks Brothers, and many more
Forget the baggy T-shirts you used to wear in college, this is the new way to do it