Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
When it comes to easy elegance, look no further than this collection of must-have basics, which features a selection of dresses, sweaters, jackets, and more that can be dressed up or dressed down, depending on your mood. You’ll find everything from luxe shearling jackets and faux fur toppers to belted chiffon frocks and French terry cardigans, all from a host of beloved labels that have casual-chic mastered. So snap up these essentials, and do it quickly.
Spot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one left of its kind. Check back throughout the day for new styles, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.
Let's hear it for the little you-know-who in your life: This sale is full of sporty separates, including graphic tees, rough-and-tumble shorts, baseball caps, and more. Style-conscious parents can rest easy—classic prints and bold hues ensure that these pieces are as cool as they are comfortable.
This street-chic megabrand continues its winning formula of adding attitude to simple basics by infusing them with retro flair. Lightweight jersey tops, sheer tanks, leggings, and dresses beg to be mixed and matched, dressed up and down, and played with to your heart's content.