Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
American Apparel lives up to its name: It’s made in the U.S.A. (in downtown L.A., as the company proudly notes), and it’s definitely all-American in style: think saturated, solid colors and sporty fits. This exclusive first-look sale has plenty of just what you expect from the line, including slim trousers, lightweight outerwear, polos, tees, and retro-inspired swim trunks.
When it comes to easy elegance, look no further than this collection of must-have basics, which features a selection of dresses, sweaters, jackets, and more that can be dressed up or dressed down, depending on your mood. You’ll find everything from luxe shearling jackets and faux fur toppers to belted chiffon frocks and French terry cardigans, all from a host of beloved labels that have casual-chic mastered. So snap up these essentials, and do it quickly.
Spot a piece that has your name on it? Snag it before it's too late—each item in this assortment is the only one left of its kind. Check back throughout the day for new styles, from versatile accessories perfect for the workday to dresses and layer-friendly separates you'll live in all season long.
A change in season always has us looking forward to a wardrobe refresh—and there's no better moment than the start of summer for the addition of cheery pieces like the ones in this selection. Here, find teeny bikinis, versatile dresses, chic tanks, and more, from names like Calvin Klein and Tahari—all in a sunny palette of yellows, pinks, and oranges.