Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
Need-them-now shorts by Gant Rugger, Publish Brand, Brooks Brothers, and many more
Find your new denim neutral, by Naked & Famous, Baldwin, and more, plus tees, kicks, and more accessories to finish off the look
Our summer send-off continues with can’t-miss steals on all-season staples
The indispensable closet staple, in fresh hues for the season ahead