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American Apparel

American Apparel

Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.

New American Apparel Sales

Past Sales Featuring American Apparel

American Apparel The Ultimate Dress Shop: Little White Dresses
SALE ENDED ON: May 16, 2013

The Ultimate Dress Shop: Little White Dresses

Now's the time to send your LBD on vacation and embrace the just-as-versatile warm-weather version: The Little White Dress. Whether you opt for crisp cotton or soft, feminine lace, this seasonal staple will carry you through just about any occasion the outdoor season brings (and no, you don't have to wait until after Memorial Day to wear it!). Take it to a polished, sophisticated place with a tailored blazer and heels, or get into the music festival groove by adding a boho twist. And as late spring days stretch into lovely, long summer ones, the only accessory you'll need is glowing skin.

—TRACEY LOMRANTZ LESTER, Editorial Director

American Apparel Beach Bum Essentials
SALE ENDED ON: May 5, 2013

Beach Bum Essentials

With summer fast approaching, now’s the time to get your beach look in order. Which is where this selection of beachy essentials — flip-flips, graphic tees, tote bags, and swim trunks — comes in.
American Apparel Active Essentials
SALE ENDED ON: April 29, 2013

Active Essentials

Gym-ready gear from top brands like Puma, Y-3, 2(x)ist, and more
American Apparel Spring Chambray
SALE ENDED ON: April 23, 2013

Spring Chambray

There's a reason Cool Hand Luke and his pals on the chain gang wore chambray: it's the ultimate, virtually indestructible warm weather fabric. It also — as the jackets, shirts, ands more in this sale attest — one of the most stylish.
American Apparel Comfy-Chic Bedding Feat. American Apparel
SALE ENDED ON: April 19, 2013

Comfy-Chic Bedding Feat. American Apparel

Comfort and style needn't be mutually exclusive, as this bedding shows. Anchored by sheeting from L.A. fashion brand American Apparel — seen for the first time on Gilt, and made from the same material they make their T-shirts from — these options are as cozy as your favorite T, and possess the same classic, laid-back style.
American Apparel Mobile Only Swim Sale Under $39
SALE ENDED ON: April 16, 2013

Mobile Only Swim Sale Under $39

The prices in this sale are hard to beat, and same goes for the selection, which featues bold, patterned shorts and trunks from big brands like Hurley, Maui and Sons. In other words, everything you need to look sharp while enjoying a post-swim cerveza, and with enough money left in your pocket to spring for a second round.

More Styles by American Apparel

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