American Apparel
Known for its super-soft jersey cotton knitwear and boundary-pushing billboards, American Apparel reinterprets casual basics in more colors than Crayola’s got crayons. Founded in 1989 by Canadian entrepreneur Dov Charney, the company made its name by marketing its plain T-shirts and sweats in provocative ads shot by store employees, friends, and even Charney himself. Over the years the label’s product line has expanded to include hoodies, leggings, backpacks, headbands, leather goods, and kidswear. Comfy, classic and a little controversial, American Apparel clothing meets all your daily wardrobe needs.
New American Apparel Sales
Apparel Up to 80% Off
Apparel Up to 80% Off
Featured Products
American Apparel
Stretch Denim Skirt
American Apparel
Chambray Flared Skirt
American Apparel
Jersey Bandeau Pencil Dress
American Apparel
Cotton Spandex Jersey Legging
American Apparel
Cotton Polka Dot Scoop Back Dress
American Apparel
Mid-Length Circle Skirt
American Apparel
Natural Denim Circle Skirt
American Apparel
Jersey Bandeau Pencil Dress
Past Sales Featuring American Apparel
Casual June
Whether you’re heading out with girlfriends or meeting a date for dinner, you’ll want to be outfitted in style. Make a memorable impression in strapless chiffon dresses and embroidered lace tunics brought to you by some of our most popular brands. In the mood for something more casual? Kick back in rugby-striped tees, colorblocked sweatshirts, and sleek ponte leggings.
The Ultimate Dress Shop: The Sheath
Say hello to summer's most versatile, timelessly chic piece: The sheath dress. Like all of the best-designed objects, its brilliance lies in its simplicity. A slim cut flatters every figure, while an unfussy silhouette makes it wearable everywhere from the office to date night. Start with one that flaunts your favorite assets—a V-neck for dècolletage, a higher hemline for legs—then dress it up or down to suit every occasion. A tailored blazer adds instant sophistication; statement jewelry takes it to ultra-glam territory. We dare you to find somewhere you can't wear yours this season.—TRACEY LOMRANTZ LESTER, Editorial Director
Trend to Try: Stripes
Ready to get your hands on the season’s most in-demand styles? We’ve rounded up some of our favorite looks here, broken down by trends spotted everywhere from the runways to the streets: Think graphic stripes, ladylike lace, lush tropical prints, soft pastels, punchy citrus hues, and athletic-inspired wares you're sure to love.
Swimwear Under $50
Before you hop a plane to that place where the piña coladas are endless and the cell service is nonexistent, outfit yourself with some new swimwear. And with deals like these, you can afford to grab an extra pair (or two).More Styles by American Apparel
- Baby & kids' onesies, rompers & one pieces
- Baby & kids' pants & shorts
- Baby & kids' swimwear
- Kids' jewelry, headbands & accessories
- Men's Henley shirts
- Men's T-shirts & crew neck shirts
- Men's V-neck shirts
- Men's bowties
- Men's chinos
- Men's cords
- Men's crew neck sweaters
- Men's hoodies
- Men's khaki, canvas & other casual pants
- Men's leather, suede & canvas belts
- Men's light jackets & other sportswear styles
- Men's polo shirts
- Men's sports pants, shorts & leggings
- Men's sweatshirts & other sweaters
- Men's swim trunks & board shorts
- Men's tanks
- Men's zip-up sweaters
- Women's cardigan, crew neck, turtleneck & V-neck sweaters
- Women's casual & dress pants
- Women's casual & dress shorts
- Women's knits, camisoles & tanks
- Women's leggings
- Women's light jackets & blazers
- Women's light jackets & other sportswear
- Women's one-piece, monokini & maillot swimsuits
- Women's parkas, ski jackets & winter coats
- Women's sheath, A-line & other dresses
- Women's shift & day dresses
Tell us why you like American Apparel