Anatex's claim to fame is its award-winning Rollercoaster toy: a maze of wires and moving beads that has been a doctor's office waiting-room favorite since the 1980s. Founded in 1982, Anatex has expanded its line of educational toys over the yeras to include play cubes (ornate wooden blocks decorated with games), magnetic tables, school furniture and more. The University of Southern California business school has recognized Anatex for its innovative marketing strategy, which involves promoting toys through the American Academy of Pediatrics.