A.P.C., the beloved French ready-to-wear brand, was launched by designer Jean Touitou in Paris in 1988 — and stylish girls and guys have been snapping up his cool, minimalist basics ever since. Boasting clean lines and simple patterns, and often logo-free, the smock dresses and shifts, blouses, tanks, jeans, skirts are often inspired by military looks. Denim enthusiasts love the raw-denim selvedge jeans, which fades quickly when worn and allows for limitless customization. The brand’s outerwear, sweaters, pants and knit apparel have firm fans as well. In addition to the flagship in Paris, A.P.C. has stores in London, Tokyo, New York City, Hong Kong, and other top cities.