Frustrated by the apparel industry’s obsession with trends, Swedish textile designer Anki Spets left fashion in 1990 to found Area — her own bedding and home accessories label. Years later, Spets’ goal remains the same: to create luxurious bedding that reflects Scandinavian design principles such as beauty, simplicity, and practicality. Area’s collection of natural-fiber sheets, baby bedding, blankets, and pillows offers many alternatives to the market’s traditional florals-and-frills offerings — think soft graphic loops, colorful pebbles, and weaving patterns. Looking for a distinctive bedroom suite? Say hello to Bruno: a series of 1960s-inflected beds, nightstands, tables, and benches, available in solid walnut, oak, or ash, that Spets co-designed with Magnus Lindstrom. As Area’s success has grown, Spets has ventured beyond the bedroom with kitchen glassware, rugs, and furniture. In 2010, Area opened its first storefront near Union Square in New York City.
Parents seeking children’s bedding that reads more stylish than sweet will definitely appreciate this selection from Area, a favorite brand among the fashion-forward moms on staff. Abstract wave patterns, color blocks, and decorative stitch-work give many of these linens their appeal, while others entice with solid colors and supremely soft textures.
New parents, take note! From nap time to meal time to potty time—and all the other times in between—this sale has you covered. Baby bedding, clothes, and strollers are just some of the must-haves you'll find in this array; there's plenty for the mom-to-be, too, with a selection of comfortable (and chic) separates and dresses made for her new curves.
Beat winter blahs by creating a perfectly luxurious bed. Here, we've assembled everything you need to transform your sleeping chamber into an oasis. And the best part? Everything's deeply discounted.
Major discounts on seriously luxurious bedding: that’s the raison d'être here. Sheets, shams, pillows, and more are yours for the clicking — choose from plenty of earthy, neutral hues, or something a little brighter (or why not mix both?).