The name Armani has been synonymous with unrivaled Italian style for over thirty years. Best known for revolutionizing fashion with his unstructured jacket in the 80s, Giorgio Armani founded his eponymous label in Milan in 1975, and became a household name in 1980 when Hollywood star, Richard Gere, donned the brand’s outfits in his iconic movie “American Gigilo”. Today, Giorgio Armani’s flawless style has branched off into a range of collections from the Haute Couture line Armani Prive, to the casual approach of Armani Jeans. An understated sense of chic and excellent craftsmanship are the common threads that bind the Armani world together, a world that has continuously grown to include cosmetics, furniture design, hotels and resorts. A favorite among Hollywood’s elite, Armani’s suits and gowns are no strangers on the red carpet, who can forget Julia Robert’s dazzling draped silk gown at the 2004 Oscars or George Clooney’s dapper sexy look in his two-button Armani tuxedo as he accepted his gold statue in 2006? After all, as Giorgio Armani once said, “Elegance is not about being noticed, it’s about being remembered”.
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