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About Assael

The folks at Assael believe that "pearls are always right" for any occasion — and after beholding their exquisite jewelry collection, you'll agree. Known for creating the market for black pearls, Assael uses high-quality, untreated specimens of every shape and color harvested from the South Sea and Tahiti. From classic pearl stud earrings set in gold to double-strand necklaces detailed with sparkling diamonds, garnets, and moonstone, Assael offers timeless pieces to suit every style and budget. The company's commitment to quality reflects the values of its legendary founder, Salvador Assael — a larger-than-life character who once declared, “I love my family most of all, I love my office staff most of all, but, after that, I love pearls most of all.”

Past Sales Featuring Assael

Sale Ended January 13, 2010

Assael Pearls

If ever there were a trend-withstanding jewelry staple, it would have to be the pearl. Strung into single and double strand necklaces, embellished with diamonds or set in solitaire stud earrings, pearls from Assael Jewelry add an exquisite luster and timeless elegance to any ensemble. Choose among pieces that feature exotic Tahitian and South Sea varieties, ranging in color from soft ivory to satiny gold to iridescent silver-gray.

Sale Ended August 16, 2010

Noir: Must-Have Designer Jewelry

Diamonds, rubies and pearls ... and that’s just the beginning. This designer jewelry sale puts a fresh twist on luxe baubles with edgy designs and unexpected combinations: Check out the oversize amethyst pyramid ring with sterling silver and white sapphire details, or the snowflake earrings, crafted from white gold and pink spinels. And unique pendants lend necklaces a one-of-a-kind feel, like the shield pendant framed in gold and diamonds.

Sale Ended June 07, 2010


Assael seeks out the finest South Sea and Tahitian pearls — and the results are mesmerizing. Adjustable-length black pearl necklaces, rings featuring enormous white pearls and pearl-and-diamond cluster earrings, to name just a few of these breathtaking baubles. Assael, a prominent name in pearls for more than three decades, also crafts modern designs, such as these chain-link moonstone-and-pearl bracelets.

Sale Ended October 11, 2010

Fall Trend: Classic Glamour

Channel your inner Jackie O with this selection of our most elegant offerings. Delicate separates—rendered in soft knits and silks and adorned with feminine frills—are joined by sophisticated head-to-toe finishing touches, from sleek flats and handbags, to luxe leather gloves, plush fur ascots and cashmere scarves perfect for fall's crisp weather.