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About AVI-8

Inspired by British aircraft and the airmen that flew them, the aptly named AVI-8 timepieces are designed (and named) after three generations of Royal Air Force fighter jets: The Hawker Hurricane, Hawker Hunter, and the Hawker Harrier II. Each plane marks a new step in British aircraft technology since World War II, consequently creating three collections that go from elegantly timeless to rugged modern design.

New Sales Featuring AVI-8 & more

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Past Sales Featuring AVI-8 & more

Sale Ended December 30, 2015

Best of 2015: Watches

Strapping new timepieces from classic and cutting-edge labels

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended September 24, 2015

Look Out: Our Favorite Frames

Shades with style, by Oliver Peoples, Ray-Ban, Super, and more top eyewear brands

Sale Ended July 12, 2014

Watches Feat. Daniel Wellington

Standout timepieces from a host of top brands.

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