Looks still available

See All B. Tempt'd Products

About B. Tempt'd

Fun, fashionable, and sophisticated, B. Tempt’d lingerie is for youth-minded women of all ages who know that feeling sexy doesn’t require sacrificing comfort. Launched in 2009 by Wacoal, the Japanese lingerie powerhouse founded by Koichi Tsukamoto in the 1950s, B.Tempt’d offers demi-cup and push-up bras up to size DDD, lace bralettes, bustiers, camisoles, garter belts, and panties in styles to suit every mood. Does your personal bra collection need a boost? Try the Ciao Bella Balconette: an underwire bra with fishnet wings and a sheer bow in the front, available in dramatic deep purple and fuchsia. Looking for something more basic? The Faithfully Yours comes in T-strap and strapless styles in black, white, and nude — perfect under a t-shirt or work blouse. And for those of you who prefer your lingerie to come with an important public service message, B. Tempt'd has created four Awareness bras that include instructions on how to self-screen for breast cancer.

New Sales Featuring B. Tempt'd

Shop 2 New Sales

Past Sales Featuring B. Tempt'd

Sale Ended July 04, 2014

Intimates: Sizes L & XL

The perfect-fit lingerie picks your everyday wardrobe needs.

Sale Ended April 04, 2014

Intimates: Sizes S & M

Look great underneath it all with perfect-fit lingerie picks.

Sale Ended August 01, 2014

Bras: A-C Cups

Serious deals on the designer’s signature jersey dresses, rompers, and maxi skirts.

Sale Ended November 10, 2014

Cozy Weekend Obsessions

Cashmere hoodies, cowlneck sweaters, and more you might never take off.

More Styles by B. Tempt'd