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About B. Tempt'd

Fun, fashionable, and sophisticated, B. Tempt’d lingerie is for youth-minded women of all ages who know that feeling sexy doesn’t require sacrificing comfort. Launched in 2009 by Wacoal, the Japanese lingerie powerhouse founded by Koichi Tsukamoto in the 1950s, B.Tempt’d offers demi-cup and push-up bras up to size DDD, lace bralettes, bustiers, camisoles, garter belts, and panties in styles to suit every mood. Does your personal bra collection need a boost? Try the Ciao Bella Balconette: an underwire bra with fishnet wings and a sheer bow in the front, available in dramatic deep purple and fuchsia. Looking for something more basic? The Faithfully Yours comes in T-strap and strapless styles in black, white, and nude — perfect under a t-shirt or work blouse. And for those of you who prefer your lingerie to come with an important public service message, B. Tempt'd has created four Awareness bras that include instructions on how to self-screen for breast cancer.

New Sales Featuring B. Tempt'd & more

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Past Sales Featuring B. Tempt'd & more

Sale Ended May 11, 2015

Blush Lingerie

Sweet pieces to swoon over, from flirty balconette bras to lace hipsters

Sale Ended December 30, 2014

Intimates Under $30

Seductive deals on sexy foundations.

Sale Ended July 10, 2015

Pretty Personal: Lingerie You’ll Love

Delicate underpinnings to satisfy your inner femme fatale

Sale Ended July 19, 2014

Lingerie Essentials Feat. Blush

Everyday bras, briefs, and pajama sets from a list of our favorite labels.

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