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About B. Tempt'd

Fun, fashionable, and sophisticated, B. Tempt’d lingerie is for youth-minded women of all ages who know that feeling sexy doesn’t require sacrificing comfort. Launched in 2009 by Wacoal, the Japanese lingerie powerhouse founded by Koichi Tsukamoto in the 1950s, B.Tempt’d offers demi-cup and push-up bras up to size DDD, lace bralettes, bustiers, camisoles, garter belts, and panties in styles to suit every mood. Does your personal bra collection need a boost? Try the Ciao Bella Balconette: an underwire bra with fishnet wings and a sheer bow in the front, available in dramatic deep purple and fuchsia. Looking for something more basic? The Faithfully Yours comes in T-strap and strapless styles in black, white, and nude — perfect under a t-shirt or work blouse. And for those of you who prefer your lingerie to come with an important public service message, B. Tempt'd has created four Awareness bras that include instructions on how to self-screen for breast cancer.

New Sales Featuring B. Tempt'd

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Past Sales Featuring B. Tempt'd

Sale Ended August 15, 2016

Lingerie Boutique: Everyday Underwear

Intimates to put the “top” back in top drawer, from sexy little things to style solutions

Sale Ended July 18, 2016

Bras: Cup Size C

Find your perfect fit with this stylish roundup, from everyday cotton to elegant lace

Sale Ended August 14, 2016

Natori Intimates & Wacoal

Lay a smooth (and stylish) foundation with alluring lingerie

Sale Ended July 25, 2016

The Lingerie Event: Underwear

Chic starts from the inside out with these semi-annual, top-drawer deals

More Styles by B. Tempt'd