BabyBjörn has been the go-to brand for baby carriers, potty chairs, and other munchkin must-haves since the 1960s. Designed to promote bonding, BabyBjörn carriers snugly strap babies and little children onto their parents’ fronts while preserving flexibility of movement; newer designs such as the Synergy, the Miracle, and the Baby Carrier Active offer extra back support for weary moms and dads. BabyBjörn has sought design and development input from pediatricians and experts since Swedish innovator Björn Jakobson and his sister-in-law Elsa launched their company in 1961; today, doctors around the world recommend the company’s ergonomic products, which also include bibs, Babysitters (bouncers), and toys.