Baby Steps’ line of clothing for babies and kids tips its 100% cotton cap to 1960s counterculture — think tie-dyed footies and peace-sign pajamas — while offering more contemporary designs such as stripes and delicate floral prints. Sisters Vivian Reisman and Rita Lerner founded Baby Steps not long after giving birth to their first children at around the same time; when the new moms discovered that most infant clothing was made from synthetic fabrics, they created an all-cotton collection that would be gentle and kind to newborns’ skin. From soft layette sets to long-sleeved onesies, Baby Steps basics are mix-and-matchable, comfortable, and oh-so-adorable.
The two sisters who started this brand only wanted the most comfy materials for their babies, so they set out to find the softest 100 percent cotton (that passed their washer and dryer tests, of course). Once they found it, they created an adorable line of baby basics, including the tactile PJs and footies that are on sale here.