BCBGeneration

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About BCBGeneration

BCBG stands for “bon chic, bon genre” — French for "good style, good attitude” — and given its confident, youthful collections, the label BCBG definitely lives up to its name. Since launching BCBG in 1989, fashion designer Max Azria has created chic clothing that melds classic European design principles with an irreverent American spirit. Launched in 2008, BCBGeneration is BCBG’s contemporary lifestyle label for, in the company’s own words, “today’s quirky girl”: the kind of adventurous gal who pairs a bold-print, asymmetrical dress with chandelier earrings and chunky platform heels, or combines a daring draped-back tee with a micro-mini and a roomy boho bag. The label offers a full line of wardrobe essentials, including sexy-but-sophisticated dresses and separates, casual shoes and boots, handbags, and jewelry. BCBGeneration is just one part of Azria's expansive empire, which also includes the labels BCBG and BCBGMAXAZRIA and collections of couture, swimwear, shoes, men’s suits, cosmetics, and handbags.

Past Sales Featuring BCBGeneration

Sale Ended June 09, 2012

Get the Look: Summer Patio Party

Heading to a festive patio or poolside party this summer? We’ve curated a wondrous selection of sundresses, blouses, shorts, and tees that is sure to delight. Cover up your swimsuit with this sale's selection of luxe silk tunics, or head to the country club in our classic cotton tanks, cute smocked tees, and cool linen shorts. Add a floppy hat and sunglasses for a look that screams summertime chic.

Sale Ended January 14, 2013

Last Chance Final Sale: Women's Clothing Up to 90% Off

Better act fast — this sale is full of enviable must-haves from some of your favorite designers, and this is your last chance to snag them. These are the wardrobe staples — printed silk dresses, skinny jeans, embellished cardigans, and more — you'll wear all year long, so don't miss your chance to scoop up something special!

Sale Ended August 04, 2012

Polished & Pretty Feat. Project Alabama

Sometimes you just need to stock up on basics — the pieces that can be dressed up or down and that look just as good in the summer as they do in the fall. The key to charming pieces in this sale is that they’re so casually cool, they go with everything. Mix and match tops, bottoms, and dresses by Project Alabama and other fun labels — in everything from bold brights to chic prints.

Sale Ended May 14, 2012

Mobile Exclusive: Bohemian Summer Style

Perfect your ethereal, eclectic summer look with boho-chic rompers, dresses, and more