BCBGeneration & more

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About BCBGeneration

BCBG stands for “bon chic, bon genre” — French for "good style, good attitude” — and given its confident, youthful collections, the label BCBG definitely lives up to its name. Since launching BCBG in 1989, fashion designer Max Azria has created chic clothing that melds classic European design principles with an irreverent American spirit. Launched in 2008, BCBGeneration is BCBG’s contemporary lifestyle label for, in the company’s own words, “today’s quirky girl”: the kind of adventurous gal who pairs a bold-print, asymmetrical dress with chandelier earrings and chunky platform heels, or combines a daring draped-back tee with a micro-mini and a roomy boho bag. The label offers a full line of wardrobe essentials, including sexy-but-sophisticated dresses and separates, casual shoes and boots, handbags, and jewelry. BCBGeneration is just one part of Azria's expansive empire, which also includes the labels BCBG and BCBGMAXAZRIA and collections of couture, swimwear, shoes, men’s suits, cosmetics, and handbags.

New Sales Featuring BCBGeneration

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Past Sales Featuring BCBGeneration

Sale Ended August 11, 2012

The Perfect Shorts

Meet the components of classic, versatile style: the bright little dress, the summer sweater, the perfect shorts, the strap watch, the perfect pearl, the pendant necklace, the day clutch, and the strappy sandal.

Sale Ended July 21, 2012

The Perfect Skirt

Meet the components of classic, versatile style: the little black dress, the perfect skirt, the summer cardigan, the high heel sandal, the statement necklace, the shoulder bag, and the classic timepiece.

Sale Ended November 13, 2011

Treat Yourself: Luxe Loungewear

We all have our favorite uniforms for wearing around the house—why not take yours up a notch with and slip into something that feels as luxurious as it looks? This sale's selection of luxurious loungewear includes curve-skimming slips and chemises, two-piece pajama sets, and embroidered robes, plus draped dresses, jersey cardigans, and silk pants that can take you from the couch to the corner store on a moment's notice.

Sale Ended January 31, 2012

We've Got Your Size: Dresses 8-10

This tailored-for-you sale offers an array of wearable styles — from slinky minis to elegant shifts and everything in between — all in your size, and all by your favorite designer names.