SALE ENDED ON: October 16, 2013
BCBG stands for “bon chic, bon genre” — French for "good style, good attitude” — and given its confident, youthful collections, the label BCBG definitely lives up to its name. Since launching BCBG in 1989, fashion designer Max Azria has created chic clothing that melds classic European design principles with an irreverent American spirit. Launched in 2008, BCBGeneration is BCBG’s contemporary lifestyle label for, in the company’s own words, “today’s quirky girl”: the kind of adventurous gal who pairs a bold-print, asymmetrical dress with chandelier earrings and chunky platform heels, or combines a daring draped-back tee with a micro-mini and a roomy boho bag. The label offers a full line of wardrobe essentials, including sexy-but-sophisticated dresses and separates, casual shoes and boots, handbags, and jewelry. BCBGeneration is just one part of Azria's expansive empire, which also includes the labels BCBG and BCBGMAXAZRIA and collections of couture, swimwear, shoes, men’s suits, cosmetics, and handbags.
Past Sales Featuring BCBGeneration
SALE ENDED ON: September 3, 2013
Sunday Night Steals: Up To 70%Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love.
SALE ENDED ON: August 27, 2013
Sunday Night Steals Up to 70% OffScore some of the hottest styles of the season by your favorite designer names — at prices you're sure to love.
SALE ENDED ON: August 13, 2013
Last Chance Final Sale: Women's Apparel Up to 90% OffDon’t miss the season's best deals on designer dresses, denim, and more.
SALE ENDED ON: August 10, 2013
Final Sale: Contemporary Apparel Up to 90% OffStock your wardrobe with versatile silk dresses, perfect-fit denim, and made-to-layer knits from a list of our favorite labels, from Anna Sui to Trina Turk.
SALE ENDED ON: August 8, 2013
Bonjour From ParisIn need of some style inspiration? Look to the City of Light for cues on crafting a classic look with that certain “je ne sais quoi." You’ll find everything from jet-black skinny jeans and sailor-striped knits to silk trench coats and charming tweed blazers, plus chic ballet flats made for strolling cobblestone streets.
SALE ENDED ON: July 22, 2013