BCBGeneration

BCBGeneration

BCBG stands for “bon chic, bon genre” — French for "good style, good attitude” — and given its confident, youthful collections, the label BCBG definitely lives up to its name. Since launching BCBG in 1989, fashion designer Max Azria has created chic clothing that melds classic European design principles with an irreverent American spirit. Launched in 2008, BCBGeneration is BCBG’s contemporary lifestyle label for, in the company’s own words, “today’s quirky girl”: the kind of adventurous gal who pairs a bold-print, asymmetrical dress with chandelier earrings and chunky platform heels, or combines a daring draped-back tee with a micro-mini and a roomy boho bag. The label offers a full line of wardrobe essentials, including sexy-but-sophisticated dresses and separates, casual shoes and boots, handbags, and jewelry. BCBGeneration is just one part of Azria's expansive empire, which also includes the labels BCBG and BCBGMAXAZRIA and collections of couture, swimwear, shoes, men’s suits, cosmetics, and handbags.

Past Sales Featuring BCBGeneration

BCBGeneration One-of-a-Kind Dresses & More
SALE ENDED ON: October 16, 2013

One-of-a-Kind Dresses & More

On the hunt for your next signature piece? You’re in luck — this sale features standout shirtdresses, ultra-luxe knits, slick leather jackets, and more, from some of our favorite labels. But don’t hesitate — these in-demand looks are the last of their kind.
BCBGeneration Sunday Night Steals: Up To 70%
SALE ENDED ON: September 3, 2013

Sunday Night Steals: Up To 70%

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love.
BCBGeneration Sunday Night Steals Up to 70% Off
SALE ENDED ON: August 27, 2013

Sunday Night Steals Up to 70% Off

Score some of the hottest styles of the season by your favorite designer names — at prices you're sure to love.
BCBGeneration Last Chance Final Sale: Women's Apparel Up to 90% Off
SALE ENDED ON: August 13, 2013

Last Chance Final Sale: Women's Apparel Up to 90% Off

Don’t miss the season's best deals on designer dresses, denim, and more.
BCBGeneration Final Sale: Contemporary Apparel Up to 90% Off
SALE ENDED ON: August 10, 2013

Final Sale: Contemporary Apparel Up to 90% Off

Stock your wardrobe with versatile silk dresses, perfect-fit denim, and made-to-layer knits from a list of our favorite labels, from Anna Sui to Trina Turk.
BCBGeneration Bonjour From Paris
SALE ENDED ON: August 8, 2013

Bonjour From Paris

In need of some style inspiration? Look to the City of Light for cues on crafting a classic look with that certain “je ne sais quoi." You’ll find everything from jet-black skinny jeans and sailor-striped knits to silk trench coats and charming tweed blazers, plus chic ballet flats made for strolling cobblestone streets.
BCBGeneration The Flowy Top
SALE ENDED ON: July 22, 2013

The Flowy Top

What to wear in the summer heat? Breezy, lightweight silhouettes, course. Stock up with this flirty mix of seasonal tops — embroidered peasant blouses, boxy striped tees, silk tunics, cotton lace tanks — ideal for pairing with classic cut-offs and sleek white jeans.

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