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About Bellissima

Bellissima’s Augie Moschitto saw a future in plastics — Italian Rhodoid plastic, to be precise, also known as acetate — when Benjamin Braddock was still in diapers. Having worked as a stone setter for a large jewelry house and as an optical laboratory technician, Augie was the first of three generations to own and operate fashion jewelry company Bellissima by Moschitto Designs in Jamaica, Queens. For more than 50 years, Augie, his three children, and now his granddaughter, Lisa, have made handcrafted pendants, cocktail rings and bracelets with acetate as a base. Their staying power stems from Bellissima’s clever blending of references, from the colorful bangles sported by club kids in the’80s all the way back to the Art Deco and Bakelite designs of Augie’s heyday.

New Sales Featuring Bellissima & more

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Past Sales Featuring Bellissima & more

Sale Ended June 29, 2014

Vacation-Ready Jewelry

Hyper-saturated statement pieces to show off on your next escape.

Sale Ended June 14, 2012

Best Gifts Under $25

Best Under $25

Sale Ended June 02, 2014

Gift-Worthy Jewelry Steals

Dazzling crystal earrings, exotic gold bangles, and more perfect presents.

Sale Ended May 13, 2014

Refresh Your Jewelry Box: Everyday Classics

Sleek and sophisticated accents to wear with everything in your closet.