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About Bellissima

Bellissima’s Augie Moschitto saw a future in plastics — Italian Rhodoid plastic, to be precise, also known as acetate — when Benjamin Braddock was still in diapers. Having worked as a stone setter for a large jewelry house and as an optical laboratory technician, Augie was the first of three generations to own and operate fashion jewelry company Bellissima by Moschitto Designs in Jamaica, Queens. For more than 50 years, Augie, his three children, and now his granddaughter, Lisa, have made handcrafted pendants, cocktail rings and bracelets with acetate as a base. Their staying power stems from Bellissima’s clever blending of references, from the colorful bangles sported by club kids in the’80s all the way back to the Art Deco and Bakelite designs of Augie’s heyday.

New Sales Featuring Bellissima

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Past Sales Featuring Bellissima

Sale Ended June 29, 2014

Vacation-Ready Jewelry

Hyper-saturated statement pieces to show off on your next escape.

Sale Ended May 27, 2014

Jewelry: Up to 80% Off

Bright, statement-making pieces instantly update your look for less.

Sale Ended April 28, 2014

Polished City Look: Statement Bracelets

Take to the streets in sleek metropolitan staples.

Sale Ended June 02, 2014

Gift-Worthy Jewelry Steals

Dazzling crystal earrings, exotic gold bangles, and more perfect presents.