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About Ben Sherman Underwear

Though you might never have heard of Arthur Benjamin Sugarman, you surely recognize Ben Sherman: the name of Sugarman’s iconic mostly-menswear label. Based in the southern seaside city of Brighton, England, Sugarman launched his clothing company in 1963 — the moment when fashion and music converged, and the rocker style was born — with a collection of button-down shirts that quickly caught on with stylish young gents across the UK. Ever since, Ben Sherman has served as the go-to source for well-dressed Anglophiles, post-modern mods, and in-the-know music buffs in Great Britain and beyond. To complement its slim-fitting jeans, tops, and other men’s essentials, Ben Sherman offers a fantastic underwear collection that features all your essential undies in bright colors and patterns. From button-fly cotton boxer shorts in neutral hues to briefs and comfy undershirts, Ben Sherman’s underwear epitomizes classic cool.

Past Sales Featuring Ben Sherman Underwear & more

Sale Ended December 27, 2013

Socks & Underwear: Up to 80% Off

Restock your basics with help from Diesel, 2(x)ist, Urban Knit, and more. At discounts like these, you'll be asking yourself not which, but how many pairs you'll grab.

Sale Ended December 03, 2015

Final Few

Last chance: great gear at even better prices

Sale Ended October 19, 2015

Underwear Steals Under $15

Stylish steals for the man who cares about every layer of his wardrobe

Sale Ended October 30, 2015

App First Access: Puma

Workout kicks, sportswear, and more to keep you in fighting shape