Though you might never have heard of Arthur Benjamin Sugarman, you surely recognize Ben Sherman: the name of Sugarman’s iconic mostly-menswear label. Based in the southern seaside city of Brighton, England, Sugarman launched his clothing company in 1963 — the moment when fashion and music converged, and the rocker style was born — with a collection of button-down shirts that quickly caught on with stylish young gents across the UK. Ever since, Ben Sherman has served as the go-to source for well-dressed Anglophiles, post-modern mods, and in-the-know music buffs in Great Britain and beyond. To complement its slim-fitting jeans, tops, and other men’s essentials, Ben Sherman offers a fantastic underwear collection that features all your essential undies in bright colors and patterns. From button-fly cotton boxer shorts in neutral hues to briefs and comfy undershirts, Ben Sherman’s underwear epitomizes classic cool.
Restock your basics with help from Diesel, 2(x)ist, Urban Knit, and more. At discounts like these, you'll be asking yourself not which, but how many pairs you'll grab.
Yeah, so most people won’t be seeing them, but for those who do, why not make your underwear a little more exciting than a pair of tighty whities? These selections from Diesel, Bjorn Borg, 2(x)ist, and more come in colorful trunk, brief, and boxer options to ensure that when you’re down to your underwear, you’ll be anything but boring.
These Brit-designed basics bring style to every layer.
Our favorite brands and styles from this week's sales.