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About Ben Sherman Underwear

Though you might never have heard of Arthur Benjamin Sugarman, you surely recognize Ben Sherman: the name of Sugarman’s iconic mostly-menswear label. Based in the southern seaside city of Brighton, England, Sugarman launched his clothing company in 1963 — the moment when fashion and music converged, and the rocker style was born — with a collection of button-down shirts that quickly caught on with stylish young gents across the UK. Ever since, Ben Sherman has served as the go-to source for well-dressed Anglophiles, post-modern mods, and in-the-know music buffs in Great Britain and beyond. To complement its slim-fitting jeans, tops, and other men’s essentials, Ben Sherman offers a fantastic underwear collection that features all your essential undies in bright colors and patterns. From button-fly cotton boxer shorts in neutral hues to briefs and comfy undershirts, Ben Sherman’s underwear epitomizes classic cool.

New Sales Featuring Ben Sherman Underwear & more

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Past Sales Featuring Ben Sherman Underwear & more

Sale Ended August 21, 2013

Diesel Underwear

With a wide range of colors, including red, blue, green, classic gray, and black, this selection of Diesel basics — boxer briefs, trunks, tees, and more — offers plenty of ways to inject some excitement into your underwear drawer this season.

Sale Ended January 16, 2014

Foundations of Style: Underwear & Socks

Though so often neglected, a man’s underwear is the foundation upon which a fantastic get-up is built. And this sale has everything — from colorful, sporty numbers to classic, minimalist options. So whatever your style, we’ve got what you need to make sure your base layer is as stylish as your outward-facing look.

Sale Ended July 15, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.

Sale Ended May 22, 2014

Basic Essential: The Undershirt

This sale is a great showcase for the foundation of a man's wardrobe, in black, white, and everything in between, from top brands like Calvin Klein, Diesel, 2(x)ist, and more.

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