Though you might never have heard of Arthur Benjamin Sugarman, you surely recognize Ben Sherman: the name of Sugarman’s iconic mostly-menswear label. Based in the southern seaside city of Brighton, England, Sugarman launched his clothing company in 1963 — the moment when fashion and music converged, and the rocker style was born — with a collection of button-down shirts that quickly caught on with stylish young gents across the UK. Ever since, Ben Sherman has served as the go-to source for well-dressed Anglophiles, post-modern mods, and in-the-know music buffs in Great Britain and beyond. To complement its slim-fitting jeans, tops, and other men’s essentials, Ben Sherman offers a fantastic underwear collection that features all your essential undies in bright colors and patterns. From button-fly cotton boxer shorts in neutral hues to briefs and comfy undershirts, Ben Sherman’s underwear epitomizes classic cool.