Serge and Yves Bensimon started their namesake brand as a tribute to their grandfather, who in the 1940s sold American surplus clothing in France. Inspired by the militaristic looks and well-worn fabrics of yore, their clothing quickly became a favorite of the Parisian youth. They opened their first flagship store in the Marais in the 1980s, and today have more than 20 stores all over the city. While their classic, relaxed wares remain top-sellers, it’s the brand’s sneakers and tennis shoes that have become modern-day icons. Available for men, women, and children, these canvas classics come in many colored variations with contrast rubber soles.
Stock up on warm-weather basics, fit for babies and big kids alike
A curated list of our must-haves for the season
Be ready for the shifting seasons with easy pieces they’ll layer up or sport solo
Cool graphic tees, comfy cargo pants, and more stylish steals.