The upstart designers at Beta Unit take their fashion cues from some pretty unlikely sources: “unintentional art” created by wonky computer code, loud 1980s-era graphics, software bugs, even broken fax machines. The result? Nostalgic yet forward-looking men's clothing that strays far from convention. Based in Encinitas, California, Beta Unit offers uniquely twisted takes on denim jeans, shirts, sweaters, graphic tees, and other casual wardrobe staples and accessories. From the Welsh hoodie's five-button neckline to the zip-up Rubicon hoodie's snap-up front, Beta Unit's clothing designs put a unique spin on old favorites.
It’s Sunday night. The weekend is nearly over. But don’t despair — we’ve got a selection of must-haves that'll bring a little joy to your evening. Scoop up a steal now and start the week off right.
Relaxed, distressed, raw, washed, skinny, dark, light and lovely, you'll find practically an entire genome of jeans here. So no matter if your preference is Tavertini So's exquisitely treated straight leg jeans or a substantially skinnier pair from Buckler, we've got you — or at least your lower half — covered.
Update your casual gear with this collection from SoCal upstarts Beta Unit. We’ve got hoodies with double-zip fronts and button-front plackets, tees with subtly retro graphic prints, and enzyme-wash skinny jeans—everything you need to take your daily look to a whole new level.
Our latest denim sale cuts straight to the chase—everything is exactly your size. And with a wide array of cuts and washes on offer, from a slew of top brands, there’s something for every taste. No muss, no fuss. Easy.