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About BHLDN

BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

New Sales Featuring BHLDN & more

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Past Sales Featuring BHLDN & more

Sale Ended July 03, 2014

Dress Shop: Special Occasion Dresses

Go anywhere this summer with a versatile edit of dresses for every occasion.

Sale Ended June 26, 2014

Early Access: Black-Tie Ready Feat. Badgley Mischka Collection

Wow-factor gowns and embellished cocktail sheaths worthy of a red-carpet moment.

Sale Ended February 11, 2014

Valentine's Date: Romantic Evening

Spend the 14th in style with perfect outfits for every occasion.

Sale Ended July 24, 2014

Designer Styles

Glamorous cocktail dresses, evening gowns, and polished suiting pieces by top designer names.

More Styles by BHLDN