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About BHLDN

BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

New Sales Featuring BHLDN & more

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Past Sales Featuring BHLDN & more

Sale Ended December 31, 2013

Designer Gowns & Cocktail Dresses

Decidedly glamorous silhouettes for the season's most elegant occasions.

Sale Ended February 23, 2014

Spring Lace: Dresses & More

The classic material goes modern in cool silhouettes and right-now hues.

Sale Ended June 12, 2014

Dress Shop: Summer Wedding Dresses

Nail the dress code at every summer occasion with this edit of go-anywhere pieces.

Sale Ended July 24, 2014

Early Access: Final Sale: Dresses

Stock your closet for the season with these versatile, wear-anywhere silhouettes.

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