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About BHLDN

BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

New Sales Featuring BHLDN

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Past Sales Featuring BHLDN

Sale Ended December 31, 2013

Designer Gowns & Cocktail Dresses

Decidedly glamorous silhouettes for the season's most elegant occasions.

Sale Ended October 22, 2013

Wow Evening Gowns

With wow-factor designs from names like Vera Wang, L’Wren Scott, and Reem Acra, you’ll be the toast of your next special occasion. These glamorous gowns are fashioned in striking silhouettes and beautifully embellished fabrics, from sequined satin and ruffle-trimmed tulle to embroidered organza and beaded silk chiffon.

Sale Ended June 12, 2014

Dress Shop: Summer Wedding Dresses

Nail the dress code at every summer occasion with this edit of go-anywhere pieces.

Sale Ended January 14, 2014

Celeb-Inspired Red Carpet Style

Get inspired by the glamour of Hollywood (and A-list stunners like Jennifer Lawrence and Kerry Washington) with this array of show-stopping designer gowns — from best-dressed list favorites like Marchesa, Monique Lhuillier, and Giorgio Armani — and standout accents, from jewel-covered box clutches to strappy stiletto heels.

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