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About BHLDN

BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

Past Sales Featuring BHLDN & more

Sale Ended February 24, 2015

Early Access: Ready-For-Fun Dresses Feat. Erin Fetherston

Ultra-feminine dresses for your party circuit.

Sale Ended February 23, 2014

Spring Lace: Dresses & More

The classic material goes modern in cool silhouettes and right-now hues.

Sale Ended March 24, 2015

Ladylike Dresses

Go ultra-feminine in these perfectly flattering silhouettes

Sale Ended August 21, 2014

Jill Jill Stuart

Dress to impress in the designer's signature, party-ready pieces.