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About BHLDN

BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

Past Sales Featuring BHLDN & more

Sale Ended December 11, 2012

Sunday Night Steals Up to 70% Off

Want to score of-the-moment styles by some of your favorite designer names? This inspired mix of essential pumps, cardigans, maxi dresses, and more has something to thrill that special someone, including you!

Sale Ended March 31, 2015

Jill Jill Stuart

Dress to impress in the designer's signature, party-ready pieces

Sale Ended July 10, 2012

Dresses Under $100

Dresses truly are a girl's best friend when it comes to throw-on-and-go ease — so why not make things easy on yourself by stocking up in this unbeatable sale? We've pulled together a fabulous array of of-the-moment styles for your shopping enjoyment, and at these prices, we dare say resistance is futile.

Sale Ended April 06, 2015

Dress Shop: Work Dresses

Absolutely perfect dresses for dinner dates, morning meetings, and beyond