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BHLDN’s collection of dresses and bridal accessories is overflowing with gorgeous, vintage-style gowns, veils and tiaras – not to mention bridesmaid dresses, and outfits for mothers and flower girls – basically, everything you need to get your wedding party decked out in lush, sparkly style. A sister-brand to Anthropologie and Urban Outfitters, BHLDN is inspired by the Dutch word for “to keep” – a sweetly appropriate term for a wedding event company dedicated to helping you to have and hold ’til death do you part – whether by giving you lifestyle and party inspo pre-Big Day, providing you with the perfect wedding lingerie, or somehow wrangling the perfect card and gift for your bridesmaid.

Past Sales Featuring BHLDN

Sale Ended June 26, 2014

Early Access: Black-Tie Ready Feat. Badgley Mischka Collection

Wow-factor gowns and embellished cocktail sheaths worthy of a red-carpet moment.

Sale Ended August 02, 2013

Brilliant Hues: Designer Dresses & More

Persimmon, aqua, magenta, tangerine — bring the season's most eye-catching brights out to play with our curated mix of luxe designer names like Marni, Martin Grant, Rachel Roy, and Love Moschino. You’ll find stunning silk blouses, fluid asymmetrical skirts, skinny jeans, cropped cotton jackets, and a slew of attention-getting dresses.

Sale Ended June 20, 2013

The Ultimate Dress Shop: Pastels & Brights

Ready to pack a one-two punch when it comes to color this summer? Banish boring neutrals to the back of your closet in favor of a dress that will make you stand out in a crowd. Whether you're game for the season's juiciest hues (berry, cobalt, coral, and lime) or looking to highlight your summer glow with pretty pastels (mint, lavender, peach, and petal pink), an easy dress in a fresh color will take you absolutely everywhere. Get inspired by my styling tips, then shop the sale below to find your own perfectly vivid look.<br /> &#8212;TRACEY LOMRANTZ LESTER, Editorial Director

Sale Ended August 19, 2013

Femme Flourishes: Lace, Peplums & More

Indulge your taste for frills with ladylike dresses, tops, and skirts.