Billionaire Boys Club designs high-end luxury sportswear for young-money millionaires to wear on their days off — i.e., after their albums go platinum. Cofounded in 2005 by ex-N.E.R.D. and hip-hop producer Pharrell Williams and Japanese fashion icon Nigo (A Bathing Ape), BBC and its sibling label Ice Cream combine bright colors and vintage influences to produce limited-quantity clothing with an edge. T-shirts, hoodies, hats, shoes, and accessories are often emblazoned with collegiate graphics or BBC’s logo and symbols, including the letter B and a buzzing bee. Removable suspenders tacked onto jersey sweatpants, bright blue soles on classic brogue boots, neon graphics, and other distinctive flourishes make Billionaire Boys Club perfect for the adventurous fashionisto who values comfort and style in equal measure.
We’re in a spring state of mind and it’s on full display in this sale. With a full spectrum of chinos in a wide variety of bright, bold hues, this selection has plenty of options to add a dose of energy to your daily look.
Casual essentials for your upper half from brands like Jack Spade, Orlebar Brown, and Gant.
Pharrell Williams has long been one of the most stylish guys in hip-hop, so it’s only natural that he’d launch his own line, mirroring his trademark rapper-skater-prep aesthetic. This sale features a ton of ways to take Pharrell’s look and make it your own, from varsity jackets to sweatpants to graphic tees.
Bold, seasonal selections from a host of top names, just in time for spring.