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About Billionaire Boys Club

Billionaire Boys Club designs high-end luxury sportswear for young-money millionaires to wear on their days off — i.e., after their albums go platinum. Cofounded in 2005 by ex-N.E.R.D. and hip-hop producer Pharrell Williams and Japanese fashion icon Nigo (A Bathing Ape), BBC and its sibling label Ice Cream combine bright colors and vintage influences to produce limited-quantity clothing with an edge. T-shirts, hoodies, hats, shoes, and accessories are often emblazoned with collegiate graphics or BBC’s logo and symbols, including the letter B and a buzzing bee. Removable suspenders tacked onto jersey sweatpants, bright blue soles on classic brogue boots, neon graphics, and other distinctive flourishes make Billionaire Boys Club perfect for the adventurous fashionisto who values comfort and style in equal measure.

New Sales Featuring Billionaire Boys Club & more

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Past Sales Featuring Billionaire Boys Club & more

Sale Ended October 03, 2014

G-Star

Casual essentials from the Dutch brand with a streetwise sensibility.

Sale Ended April 25, 2014

Early Access: G-Star Footwear

After paving the way for luxe, streetwise denim, G-Star’s collection of footwear continues to blend downtown edge with rugged style. Case in point are the Yard Pyro high tops — retro-styled, unassuming kicks good enough for the court, but great off of it. Also in this sale is a great assortment of love-top sneakers, lace-up boots, and more.

Sale Ended July 21, 2014

High-Top Sneakers

We all know that a guy’s shoes say a lot about his style. This selection of high top kicks from brands like G-Star, Converse, and Alejandro Ingelmo announce that you’ve got style to spare.

Sale Ended January 08, 2015

Unyforme & Publish Brand

Off-duty gear designed with a streetwear sensibility.

More Styles by Billionaire Boys Club