Billionaire Boys Club designs high-end luxury sportswear for young-money millionaires to wear on their days off — i.e., after their albums go platinum. Cofounded in 2005 by ex-N.E.R.D. and hip-hop producer Pharrell Williams and Japanese fashion icon Nigo (A Bathing Ape), BBC and its sibling label Ice Cream combine bright colors and vintage influences to produce limited-quantity clothing with an edge. T-shirts, hoodies, hats, shoes, and accessories are often emblazoned with collegiate graphics or BBC’s logo and symbols, including the letter B and a buzzing bee. Removable suspenders tacked onto jersey sweatpants, bright blue soles on classic brogue boots, neon graphics, and other distinctive flourishes make Billionaire Boys Club perfect for the adventurous fashionisto who values comfort and style in equal measure.
Graphic tees, joggers, and other ways to kick back in style.
Off-duty gear designed with a streetwear sensibility.
Laid-back basics with an edge made for living the good life
Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.