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About Billionaire Boys Club

Billionaire Boys Club designs high-end luxury sportswear for young-money millionaires to wear on their days off — i.e., after their albums go platinum. Cofounded in 2005 by ex-N.E.R.D. and hip-hop producer Pharrell Williams and Japanese fashion icon Nigo (A Bathing Ape), BBC and its sibling label Ice Cream combine bright colors and vintage influences to produce limited-quantity clothing with an edge. T-shirts, hoodies, hats, shoes, and accessories are often emblazoned with collegiate graphics or BBC’s logo and symbols, including the letter B and a buzzing bee. Removable suspenders tacked onto jersey sweatpants, bright blue soles on classic brogue boots, neon graphics, and other distinctive flourishes make Billionaire Boys Club perfect for the adventurous fashionisto who values comfort and style in equal measure.

New Sales Featuring Billionaire Boys Club & more

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Past Sales Featuring Billionaire Boys Club & more

Sale Ended January 08, 2015

Unyforme & Publish Brand

Off-duty gear designed with a streetwear sensibility.

Sale Ended April 15, 2015

Early Access: Essentials With an Edge Feat. Eleven Paris

Laid-back basics with an edge made for living the good life

Sale Ended February 23, 2015

Cool Hunting

Update your closet with a lineup of cool-kid staples, by Sandro, Scotch & Soda, Save Khaki, and more.

Sale Ended April 06, 2015

Unyforme

Casual essentials with attitude, from hoodies to slim sweats

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